ACE Life Korea launches Green Campaign for Customers

ACE Life Korea, a subsidiary of the Swiss-based insurance firm, launched Thursday the “ACE Green for the Customers” to mark Earth Day on Friday, the foreign insurer said.

The one-month campaign is the first such activity for the life insurance company after its launch in Korea in February this year.

ACE Life aims at protecting the nation’s natural environment for the happiness and satisfaction of its customers. Furthermore, the campaign affords ACE Life an opportunity to interact with its customers to introduce the brand.

“‘ACE Green for Customers’ has significant meaning to ACE Life, since it is an activity introducing ACE Life’s social responsibility towards its customers and the environment. Through this brand activation initiative, we are able to interact face to face with our customers,” said Brian Greenberg, ACE Life Korea CEO.

“ACE Life is a company with a strong social conscience. We want to take a proactive role as a company to acquaint all our customers, both existing and potential, that we can all be hopeful of meeting the happiness and satisfaction of customers and safeguarding Korea’s natural environment.”

ACE Life will continue the green campaign in the country’s major cities such as Busan, Daegu, Gwangju, Masan and Changwon along with Seoul and it also plans an environmental protection activity.

To engage its 16,000 employees worldwide in its environmental efforts, ACE is promoting the “ACE Green” program, through which employee committees in nearly 200 offices are taking steps such as powering off office equipment, reducing waste through recycling programs, and participating in volunteer cleanup days in their local communities.