Lee Yeon-woo is a financial journalist at The Korea Times. Her wide range of reporting includes policies, macroeconomics, stock market, companies and even crypto. She is passionate about connecting the dots in Korean finance and making it easier for foreign nationals to understand. Based on her previous experience as a national reporter, she also has a keen interest in social issues within the sector, including gender equality and ESG. Your tips and insights are always appreciated. You can send them to yanu@koreatimes.co.kr.
Trot star Lim Young-woong to represent Hana Financial Group
A promotional image of Hana Financial Group featuring singer Lim Young-woong, its new brand ambassador / Courtesy of Hana Financial Group
By Lee Yeon-woo
Hana Financial Group announced Friday that it has appointed trot singer Lim Young-woong as its new brand ambassador.
"Lim is a singer whose genuine outreach transcends age and gender, complemented by his consistent engagement in charitable acts and donations. His warm initiatives resonate with our group's mission to foster growth together and share happiness in the financial sector," the group stated.
The group anticipates a particular synergy with Hana Bank, noting that the bank's "customer first" initiatives align with Lim's dedication to his fans.
Notably, Lim has been a long-time customer of Hana Bank. In selecting its brand ambassadors, Hana Financial Group takes into account whether the individuals have personally used its products.
Besides Lim, the current brand ambassadors include Tottenham Hotspur captain Son Heung-min and Ahn Yu-jin, the leader of the girl group IVE.
Recently, Lim and Son have solidified their positions as Korea's foremost advertising icons by ranking at the top in several brand evaluation surveys, highlighting their exceptional levels of trustworthiness and prestige.
"By complementing Son's energetic and healthy image with Lim's kind and gentle nature, there's an anticipation of enhancing the brand's appeal to a wide audience across different age groups, thereby enriching the group's overall image," the group said.
Lim expressed his enthusiasm, remarking, "Being a frequent user of Hana's financial services, it feels remarkable to now represent them as a brand ambassador." He also pledged to bring comfort and warmth to the customers.