Value context and insight. lkm@koreatimes.co.kr
KEB Hana launches family-friendly events, products in May

A model holds a sign promoting family-related events in May organized by KEB Hana Bank, Wednesday. Courtesy of KEB Hana Bank
By Lee Kyung-min
KEB Hana Bank has introduced financial products and events that will help enrich family values in May, the month of family, it said Wednesday.
The bank has a new installment savings account designed to help customers who seek a lump sum needed for family vacations.
It can also help with large expenses needed for regular gatherings or special occasions including anniversaries and birthdays.
The account, called “As I choose,” gives up to 2.3 percent annual interest rate including 1.8 percent guaranteed rate.
A 0.5 percent prime rate will be offered to those who agree to have a certain amount of money deposited automatically in the account every month for over half of the preset holding period.
The product can be purchased only through online channels, and monthly deposit amounts should not exceed 5 million won ($4,280).
The account can be held for up to 60 months with the minimum holding period set for six months.
The bank has also introduced a higher-yield installment savings account, designed to help those seeking a lump sum for family-related reasons including marriage, honeymoon and trips for special occasions.
The account with a one-year holding period gives an annual interest rate up to 3 percent including a 2 percent guaranteed rate.
A 1 percent prime rate will be given to those who agreed to the bank's marketing terms and conditions.
The bank will give gifts to 555 customers who sign up for either of the two accounts including air purifiers, vouchers for department stores and eateries.
Through a draw, the bank will select 100 parents with children to give them football training opportunities with FC Seoul and Suwon Samsung Bluewings.
“We organized the events and the financial products to help our customers enjoy this month by appreciating family values,” a KEB Hana official said.
“May has Children's Day (April 5), Parents' Day (April 8) and Spouses' Day (May 21). We will come up with more products through which our customers can be more appreciative and thankful of the closest people often taken for granted.”