KOIMA's 1st woman leader aims for balanced trade

Korea Importers Association (KOIMA) Chairwoman Youn Young-mi speaks during her inauguration ceremony at the Westin Josun Seoul, Monday. Courtesy of KOIMA

The Korea Importers Association's (KOIMA) first woman leader in its 55-year history has pledged to help the export-reliant country navigate tariff threats from the United States by addressing Washington's concerns over growing trade imbalances.

During her inauguration ceremony on Monday, KOIMA Chairwoman Youn Young-mi emphasized the importance of imports, describing them as one of the government's key bargaining chips in negotiations with the U.S. administration.

In 1999, she founded Highland Foods, Korea's leading meat importer, which generates 1 trillion won ($681 million) in annual revenue.

Her company also trades in American beef, which has become a focal point in U.S. pressure on Korea. Earlier this year, it was revealed that the U.S. Cattlemen's Association had proposed in Washington that Korea begin importing beef from cattle aged 30 months or older.

Participants applaud during Korea Importers Association (KOIMA) Chairwoman Youn Young-mi's inauguration ceremony at the Westin Josun Seoul, Monday. Courtesy of KOIMA

"KOIMA will continue to serve as a bridge between global suppliers and domestic buyers, fostering partnerships through trade affairs and diplomatic cooperation," she said. "I also urge my government to provide imports with the same levels of policy support as exports, ensuring supply chain stability and offering financial incentives."

Regarding balanced trade as essential to avoiding disputes, Youn vowed to send KOIMA delegations to major overseas exhibitions to support the government's diplomatic efforts.

She also aims to enhance KOIMA’s support for its members and clients.

To help foreign companies establish a strong foothold in the Korean market, she plans to strengthen the association's cooperation with the government and relevant institutions. Additionally, she intends to build networks with municipalities, universities and business associations to create new opportunities for members and raise awareness of the importance of imports.