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| Peugeot CEO Linda Jackson speaks about the company's efforts to boost its brand image in Korea during the first Peugeot Brand Day in Seoul, Wednesday. Courtesy of Stellantis Korea |
By Kim Hyun-bin
Stellantis Korea hosted a "Peugeot Brand Day" on Wednesday, sharing the brand identity and core values that encompass Peugeot's past, present and future. Linda Jackson, CEO of Peugeot Brand, and Matthias Hossann, Peugeot Design Director, attended the event, expressing their strong commitment to bolstering the brand in Korea.
"The direction in Korea can undoubtedly have a halo effect in other global markets, which is why we swiftly introduced this model in Korea," CEO Linda Jackson said. She further explained that Korea is the market to debut the New Peugeot 408 first in the IAP (India, Asia, Pacific) region."
Jackson also exuded confidence in the New Peugeot 408, which will expand Peugeot's foothold in Korea. Stellantis plans to operate a city test drive center, enabling easy access for individuals to experience the vehicle.
"With the launch of the New 408, we will devote our utmost efforts to promoting the brand and reinforcing its identity in the Korean market." Jake Aumman, CEO of Stellantis Korea said.
In addition, Stellantis Korea unveiled the Inception Concept model providing a glimpse into Peugeot's future and introducing new vision and experiences. The Inception Concept first showcased at the 2023 CES event held in the U.S. in January, derives its name from the Latin word "inceptio," meaning beginning.
Its exterior features a new design that will be applied to upcoming production vehicles starting in 2025, while the interior showcases a unique driving experience with innovative seating positions.
It is equipped with a 100-kilowatt-hour battery that allows a maximum range of 800 kilometers on a single charge, with the ability to charge up to 30 kilometers in one minute and up to 150 kilometers in five minutes. Wireless charging is also possible. With a total output of 680 horsepower (500 kilowatt-hours), it can accelerate from 0 to 100 kilometers per hour in less than three seconds.
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