Lotte busy holding charity events at year's end

The Korea Times

The Korea Times

Business

Mon, October 2, 2023 | 22:31

Companies

Lotte busy holding charity events at year's end

Posted : 2022-12-23 16:34

Updated : 2022-12-25 14:53

A charitable donation booth set up at Lotte Hotel World in Jamil, Seoul / Courtesy of Lotte Holdings

Lotte is busy holding various charity events at the end of the year under the social contribution slogan, "Heart to Heart."

Lotte will collaborate with the Korean Salvation Army Korea Territory to launch a "Heart Temperature 37 degrees" campaign to help underprivileged children stay warm this winter. The campaign is a year-end charity event the two groups have held since 2016. The concept of the campaign means that when a small temperature of 0.5 degree Celsius with compassion and interest is added to the body's temperature of 36.5 degrees, both the donor and beneficiary children will be able to feel the warmth the heart's temperature.

Corporate image of Lotte Holdings

The retailer will also provide boilers and heaters to 80 child welfare centers and pay for the cost of heating at 100 local children centers as well as vulnerable families in the country.

In addition, Lotte raised 450 million won ($351,425) worth of donations to those in need through a fund-raising campaign at Lotte Hotel World in Jamsil, Seoul, on Dec. 7. The retailer's cumulative donation until last year totaled 2.6 billion won and the money was used to provide heating equipment to 2,242 welfare facilities and 1,288 private homes.

Lotte and the Korean Salvation Army will hold more fundraising activities both online and offline until Dec. 31 to help children in need. The retailer will also open fundraising booths at six locations, including Lotte World Mall, Lotte Premium Outlet Times Villas and three Lotte department stores in Seoul, Suwon and Incheon. The nonprofit organization will also provide mufflers knitted by donors to the needy. (Advertorial)

jhkim@koreatimes.co.kr