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| Chief Commercial Officer of Microsoft Judson Althoff, left, and LG CNS CEO Hyun Shin-gyoon pose after holding a meeting at Microsoft's headquarters in Redmond, Washington, on April 6. Courtesy of LG CNS |
By Kim Jae-heun
LG CNS, a company specializing in digital transformation (DX), has decided to strengthen its strategic cooperation with Microsoft in the fields of artificial intelligence (AI) and cloud-based DX, the company said Tuesday.
LG CNS CEO Hyun Shin-gyoon visited Microsoft's headquarters in Redmond, Washington, on April 6, and held a meeting with Judson Althoff, executive vice president and chief commercial officer of Microsoft.
The Korean firm agreed with Microsoft Korea on ways to cooperate for the Azure Open AI Service business with an aim to develop new services based on AI, such as Chat GPT of OpenAI installed in Microsoft's cloud platform service Azure. It plans to provide various AI functions such as language understanding and image and emotion analysis by using open AI technology.
"We will lead the market by quickly creating new AI services based on Microsoft's innovative cloud infrastructure, data analysis, and open AI technology on Azure," Hyun said.
LG CNS will also join hands with Microsoft to expand its business in the field of "generative AI" based on data analysis and machine learning technology. Generative AI refers to a technology that creates pieces of writing, pictures or imitates a human voice.
The two companies plan to gather their experts in the fields of AI and cloud technology and form a special team to develop AI services.
LG CNS is in charge of developing services such as the Artificial Intelligence Contact Center and Knowledge Chatbot that give expert knowledge and information in certain fields, while Microsoft will provide advice and technical support.
Furthermore, LG CNS will explore new AI business opportunities for customer firms that operate businesses in manufacturing, finance, retail, e-commerce and game industries together with Microsoft.
Since its declaration of a "Cloud First" strategy in 2019, the company signed a strategic cloud partnership with Microsoft and has been conducting an Azure Activation Program on a yearly basis.
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