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| Seen is a screenshot of 220 Cord & Code home appliance community platform app, developed by LG CNS. Courtesy of LG CNS |
By Baek Byung-yeul
LG CNS is enjoying popularity with its 220 Cord & Code home appliance community platform with young consumers increasingly referencing the app when they purchase new gadgets, according to the company, Thursday.
The company launched the 220 Cord & Code app last September. It provides a platform for users to share experiences related to home appliances. LG CNS explained the name, saying 220 comes from 220 volts, the standard voltage of Korea and symbolizes home appliances. Cord and code refer to connecting consumer preferences.
Since its launch, the mobile app recorded about 100,000 downloads. A YouTube video clip promoting the mobile app recorded over 1 million views.
To help consumers easily choose home appliances, the mobile app is operating its Circle Member system in which influencers share reviews, trends and information on customer service and repairs.
"As useful tips related to home appliances go viral, the proportion of people in their 20s and 30s is steadily increasing. Among all members, they account for about 50 percent," the company said.
LG CNS said the community app features its artificial intelligence (AI) technology-based recommendation algorithm and an easy-to-search app design.
The company added that it will continue to roll out a variety of business-to-customer services, taking advantage of its strength in digital technology.
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