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| Osstem Implant Chairman Choi Kyoo-ok, second row fifth from left, poses with 135 Mexican dentists at the company's headquarters in Seoul, Saturday. Courtesy of Osstem Implant |
By Kim Jae-heun
Osstem Implant welcomed 135 dentists and officials from Mexico with a training session and introduced to them its products at its headquarters in Seoul, Sept. 17, the company said Tuesday. It is part of the dental implant company's strategy to expand its sales network in the South American market.
The invitation event was organized by Osstem Implant's overseas branch in Mexico. Dentists had a chance to experience more than 10,000 different types of products by Osstem Implant and try some of them out during a clinical practice session afterwards.
"It is our first time inviting customers from overseas to give them a training session with our products. We have successfully increased our brands' reliability and affinity for Mexican dentists through our excellent infrastructure at the Korean headquarters," an Osstem Implant official said.
The dental implant company currently operates Latin American branches in Mexico, Chile and Brazil. The Mexican and Chilean branches were established in 2011 and 2017, respectively, and their average annual sales growth over the past five years was 46.5 percent and 55.9 percent.
In Mexico, there are 132,000 dentists and 24,000 dental clinics, of which 6,200 are able to perform implant procedures. Considering that there are about 18,000 dental hospitals and 30,000 dentists in Korea, Mexico's dental market has huge potential for expansion thanks to its high rate of population growth.
Osstem Implant will also invite American dentists this month for lectures and hands-on training for implant surgery. In November, the company will invite dentists from Malaysia, India, Mongolia and Europe to its headquarters as part of the same invitation program.
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