By Kim Hyun-bin
Korea Chamber of Commerce & Industry (KCCI) Chairman Chey Tae-won, who also serves as the co-chairman of the Bid Committee for World Expo 2030 Busan, will visit Paris, France for four days with the aim of attracting World Expo 2030 to the Korean port city. This trip marks the SK Group Chairman's first official diplomatic effort since he took the position.
Chey will take part in the 170th Bureau International des Expositions (BIE) General Assembly held for two days starting June 21. The chairman will also lead Korea's second competition presentation to host the World Expo. The first presentation was held in December of last year.
Chairman Chey is also scheduled to meet with BIE Secretary General and the ambassadors of each country to engage in negotiation activities.
"In addition to co-chairing the private sector-led Bid Committee for World Expo 2030 Busan, Chairman Chey will be co-chairing with Prime Minister Han Duck-soo the government committee to be launched next month," KCCI said.
"During this 5-day trip, we plan to meet all the ambassadors available and ask them to help Busan host the event."
The major domestic companies participating in the private committee also formed an organization dedicated to the Busan Expo. Currently, 11 companies, including Samsung Electronics, Hyundai Motor Company, SK, LG, Lotte, Posco, Hanwha, GS, HD Hyundai, Shinsegae and CJ, and 72 chambers of commerce and industry nationwide are taking part.
Chairman Chey allocated responsibilities to the five conglomerate chiefs so that they can achieve results.
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| KCCI Chairman Chey Tae-won |
LG is also looking at the operation of its overseas sales network. Recently, a promotional video for the Busan Expo was sent to electronic billboards such as Piccadilly Square in London and Times Square in New York. Lotte Chairman Shin Dong-bin, who is currently on a business trip in Europe, is also conducting a promotion campaign to attract the event.
The World Expo is called one of the world's three major international events, along with the World Cup and the Olympics. Its economic effects are said to reach 61 trillion won. Currently, the competition for the World Expo 2030 is a three-way battle between Busan, Riyadh, Saudi Arabia, and Rome, Italy. The host city will be decided by secret ballot by 170 BIE member countries in November of next year.
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