By Park Si-soo
Samsung Electronics, Hyundai Motor and Kia Motors were among the world's top 100 corporate brands in 2013, according to data from Interbrand, a U.S.-based consultancy firm, Thursday.
In its 15th annual report on brand power, Samsung was ranked 7th, up one place from the previous year, with a value of $45.46 billion, which was up 15 percent from a year ago.
Apple and Google claimed the top two positions for the second year in a row with Coca-Cola coming third, IBM fourth, Microsoft fifth and GE sixth.
Korea's biggest automaker, Hyundai, came 40th, up three places from 2012, with a value of $10.4 billion, up 16 percent from a year ago.
Hyundai's biggest affiliate, Kia Motors, was ranked 74th, up nine places from the previous year, with a value of $5.39 billion, up 15 percent from a year ago. "Apple and Google's meteoric rise to more than $100 billion is truly a testament to the power of brand building," said Jez Frampton, Interbrand's global chief executive officer in a statement.
Hyundai hailed its first entry into the top 40, calling it a "notable achievement."
"We have tried a lot to improve our brand power and these efforts have paid off," the company said in a press release. "We will continue to work to improve customers' satisfaction and brand power."
Interbrand's methodology in evaluating brand power was the first of its kind certified by ISO, an international organization for standardization. The company said it analyzes the many ways a brand benefits an organization ㅡ from delivering on customer expectations to driving economic value.
Interbrand is a New York-based brand consultancy, with a network of 33 offices in 27 countries.
Samsung Electronics, Hyundai Motor and Kia Motors were among the world's top 100 corporate brands in 2013, according to data from Interbrand, a U.S.-based consultancy firm, Thursday.
In its 15th annual report on brand power, Samsung was ranked 7th, up one place from the previous year, with a value of $45.46 billion, which was up 15 percent from a year ago.
Apple and Google claimed the top two positions for the second year in a row with Coca-Cola coming third, IBM fourth, Microsoft fifth and GE sixth.
Korea's biggest automaker, Hyundai, came 40th, up three places from 2012, with a value of $10.4 billion, up 16 percent from a year ago.
Hyundai's biggest affiliate, Kia Motors, was ranked 74th, up nine places from the previous year, with a value of $5.39 billion, up 15 percent from a year ago. "Apple and Google's meteoric rise to more than $100 billion is truly a testament to the power of brand building," said Jez Frampton, Interbrand's global chief executive officer in a statement.
Hyundai hailed its first entry into the top 40, calling it a "notable achievement."
"We have tried a lot to improve our brand power and these efforts have paid off," the company said in a press release. "We will continue to work to improve customers' satisfaction and brand power."
Interbrand's methodology in evaluating brand power was the first of its kind certified by ISO, an international organization for standardization. The company said it analyzes the many ways a brand benefits an organization ㅡ from delivering on customer expectations to driving economic value.
Interbrand is a New York-based brand consultancy, with a network of 33 offices in 27 countries.
