The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
  • Hangzhou Asian Games
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
  • Hangzhou Asian Games
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    BTS' Jungkook to drop 2nd solo single

  • 3

    PHOTOSTrapped along borders

  • 5

    Opposition leader Lee again proposes talks with President Yoon

  • 7

    BTS' Jungkook drops 2nd solo single

  • 9

    Korea fails to be included on FTSE Russell's global bond index

  • 11

    Yoon hosts Chuseok luncheon for Korean atomic bomb victims in Hiroshima

  • 13

    VIDEOBustling Chuseok: Namsan Hanok Village immerses visitors in Korea's rich traditions

  • 15

    Builders vie for leadership in modular construction

  • 17

    Following successful Asiad debut, swimmer Hwang Sun-woo turns eyes to bright future

  • 19

    S. Korea cruises past N. Korea in women's basketball

  • 2

    Korea wins gold in League of Legends competition; Faker tops podium

  • 4

    Trailblazing nonagenarian artist honored for redefining Korean fiber art

  • 6

    Pentagon's CWMD strategy document calls N. Korea 'persistent threat'

  • 8

    Are 'finfluencers' helping or harming investment community?

  • 10

    Apple, China met to discuss Beijing's crackdown on western apps: WSJ

  • 12

    Swimmer Kim Woo-min captures 3rd gold in Hangzhou

  • 14

    Second release of Fukushima wastewater to start next week

  • 16

    My left arm: how right-handed shooter won Asiad medal with left hand

  • 18

    S. Korea eliminates N. Korea in women's table tennis doubles

  • 20

    Korean fencers prove their unrivaled prowess in Asian Games with 6 golds

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
Sun, October 1, 2023 | 01:28
Companies
Mom's Touch to make Thailand ASEAN market hub
Posted : 2022-06-09 08:40
Updated : 2022-06-09 16:59
Kim Jae-heun
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
Mom's Touch Executive Director Lee Kyung-min, left, poses with RS Group CEO Surachai Chetchotisak after signing a master franchise contract at RS Group's headquarters in Bangkok, May 23. Courtesy of Mom's Touch
Mom's Touch Executive Director Lee Kyung-min, left, poses with RS Group CEO Surachai Chetchotisak after signing a master franchise contract at RS Group's headquarters in Bangkok, May 23. Courtesy of Mom's Touch

By Kim Jae-heun

Mom's Touch is entering the Thai market with a master franchise contract it signed with local entertainment firm RS Group, the chicken burger restaurant chain said Wednesday.

Master franchise is a franchise relationship in which the franchise brand owner grants another party the right to recruit new franchisees in a specific area.

RS Group established Mom's Touch Thailand to open its very first restaurant in Bangkok and plans to open five more this year.

"We successfully entered the American market last year. This year, we hope to promote Korean-style chicken burgers more internationally through our business in Thailand," Mom's Touch Executive Director Lee Kyung-min said.

Mom's Touch Thailand will first attract local customers with the brand's signature Thigh Burger, which is made from chicken thigh meat. For the Thai market, Mom's Touch plans to introduce new burgers on the menu and side dishes that suit the local palate in collaboration with the Thai partner firm.

Mom's Touch also has plans to make its overseas branch in Thailand into an international hub to enter five more ASEAN countries within this year.

"The Middle East is also another option we are eyeing and we are currently in talks with several candidates that have shown interest in the master franchise business with our brand," a company official said.

Mom's Touch is said to be expanding its global franchise business to improve its corporate value before the company's sell-off.

KL & Partners, its largest shareholder with a 97.9 percent stake, applied for the delisting of the fast food restaurant chain on March 30, and the Korea Exchange accepted it on May 31. The private equity firm believes delisting Mom's Touch will make it easier to sell off its stake for a higher price.

"Mom's Touch recently beat Lotteria to become the franchise with the most burger restaurants in the country. If it successfully settles down in overseas markets, it will attract new bidders in taking over the fast food chain business," a local food company official said.


Emailjhkim@koreatimes.co.kr Article ListMore articles by this reporter
 
miguel
wooribank
LG
Top 10 Stories
1Guide to Chuseok celebrations across Korea Guide to Chuseok celebrations across Korea
2Chuseok exodus begins ahead of extended 6-day holiday Chuseok exodus begins ahead of extended 6-day holiday
3Korea sees record-low births in July Korea sees record-low births in July
4Hyundai E&C to build upmarket apartment complex in Seoul's Gwanak District Hyundai E&C to build upmarket apartment complex in Seoul's Gwanak District
5Political battle intensifies after court rejects Lee's arrest warrant Political battle intensifies after court rejects Lee's arrest warrant
6Korea on track to prove esports prowess at Asian Games Korea on track to prove esports prowess at Asian Games
7[INTERVIEW] Risk-averse culture is forcing daring creators to flee showbiz INTERVIEWRisk-averse culture is forcing daring creators to flee showbiz
8Lotte focuses on health care, mobility to spur growth Lotte focuses on health care, mobility to spur growth
9DMZ Open Int'l Music Festival to be held in Goyang in November DMZ Open Int'l Music Festival to be held in Goyang in November
10Two Koreas trade barbs over nuclear war Two Koreas trade barbs over nuclear war
Top 5 Entertainment News
1[INTERVIEW] 'Coexistence of different art hubs across Asia is necessary': Art Week Tokyo Director INTERVIEW'Coexistence of different art hubs across Asia is necessary': Art Week Tokyo Director
2Trailblazing nonagenarian artist honored for redefining Korean fiber art Trailblazing nonagenarian artist honored for redefining Korean fiber art
3[INTERVIEW] With '30 Days,' Kang Ha-neul finds new level of comfort in acting INTERVIEWWith '30 Days,' Kang Ha-neul finds new level of comfort in acting
4Rwandan artists bring diversity to Seoul's art scene Rwandan artists bring diversity to Seoul's art scene
5[INTERVIEW] ONEUS returns as 'mermaid prince' INTERVIEWONEUS returns as 'mermaid prince'
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group