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| Hyundai Motor's Ioniq 6 electric vehicle / Courtesy of Hyundai Motor Group |
By Baek Byung-yeul
Hyundai Motor's new electric vehicle Ioniq 6 got off to a good start with 37,446 pre-orders for the vehicle on the first day of pre-booking, the carmaker said Tuesday.
Hyundai Motor began accepting pre-orders for the Ioniq 6 on Monday. The Ioniq 6 received the most first-day pre-orders in the Korean market's car sales history, exceeding the 23,760 pre-orders that the Ioniq 5 received a year and a half ago.
The company said the high popularity of the Ioniq 6 shows Korean consumers think the new vehicle will become a game changer in the era of electric vehicles (EVs).
"The innovative interior and exterior design of the Ioniq 6 and excellent mileage capability, which was possible thanks to our best-in-class aerodynamic performance and new technologies that provide new electric vehicle experiences, seem to have received good responses from customers," a Hyundai Motor spokesman said.
Hyundai Motor unveiled its EV sedan at the Busan International Motor Show in July. Soon after the vehicle was unveiled, the Ioniq 6 received good responses from consumers and media with its streamlined exterior design and advanced aerodynamic efficiency with a low drag coefficient of just 0.21.
The company said the Ioniq 6 is receiving a lot of positive reviews from major media outlets in Europe and the United States.
"Auto Motor und Sport, a German car magazine, said the Ioniq 6 has achieved the highest level of aerodynamic performance among mass-produced vehicles by applying various aerodynamic technologies such as external active air flaps," Hyundai Motor said.
The company added the U.S.-based car magazine Car and Driver also praised the Ioniq 6, saying "the mass-produced car clearly reveals both retro and futuristic appearance."
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