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| The Hyundai Motor booth for CES 2022 won the grand prize in the 2022 Red Dot Awards exhibition hall category, Thursday. / Courtesy of Hyundai Motor Group |
By Kim Hyun-bin
Hyundai Motor Group received Best of the Best awards in two categories at the 2022 Red Dot Award: Brands & Communication Design hosted by the Design Zentrum Nordrhein Westfalen in Germany, as well as Winner awards in six categories.
The Hyundai Motor booth for CES 2022, which embodies the robotics vision of the company, portrayed at Consumer Electronics Show 2022 (CES) in January, and the exclusive exhibition hall, called Genesis Suzy, were named the Best of Best in the Brand Stores category. The Best of Best award goes to outstanding entries in each category.
At CES 2022, Hyundai Motor Company unveiled a robotics vision based on what it calls, "metamobility" that innovatively expands the user's mobility experience, the "Mobility of Things (MoT)" ecosystem, and acts as an "intelligent robot" for humans.
Another Best of Best award winner, Genesis Suzy, is the second independent exhibition hall of Genesis, which opened in 2020. It is the largest Genesis vehicle exhibition base in Korea that captures the brand's unique sensibility.
"The efforts of Hyundai Motor, Kia, and Genesis to provide customers with differentiated brand value ??and experiences have resulted in the valuable result of winning awards in the Red Dot Award: Brands & Communication Design 2022. We will continue to carry out various activities to convey the value of the brand," a Hyundai Motor Group official said.
In addition, Hyundai Motor Group won Winner awards in six categories: the Genesis Studio Anseong and the Hyundai Songpa-daero Exhibition Center in the Showrooms section; Genesis House New York in the Brand Stores section; the Genesis GV60 Instore Campaign: Light & Wonder in the Exhibition Design category; the Genesis Connected Car Integrated Cockpit (CCIC) infotainment system in the User Interface category and the Kia CI Guidelines in the Corporate Design Guides category.
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