The Korea Times close
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Business
  • Tech
  • Bio
  • Companies
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
Entertainment
& Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
Sports
World
  • SCMP
  • Asia
Video
  • Culture
  • People
  • News
Photos
  • Photo News
  • Darkroom
  • The Korea Times
  • search
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
  • The Korea Times
  • search
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
Business
  • Tech
  • Bio
  • Companies
Thu, July 7, 2022 | 16:24
Companies
Hyundai Motor Group set to replace design and R&D chiefs
Posted : 2021-12-13 17:01
Updated : 2021-12-13 21:03
Print Preview
Font Size Up
Font Size Down
Peter Schreyer, the president and head of Design Management of Hyundai Motor Group / Courtesy of Hyundai Motor Group
Peter Schreyer, the president and head of Design Management of Hyundai Motor Group / Courtesy of Hyundai Motor Group

By Baek Byung-yeul

Hyundai Motor Group is set to implement a year-end reshuffle of executives by appointing new design and R&D chiefs between Wednesday and Friday at the latest, as the Korean auto giant seeks to make another leap forward in the fast-changing mobility market, sources said Monday.

During its annual personnel reshuffle of executives, the automotive group is considering replacing its overseas-based executives, including the heads of its R&D and design divisions, the sources said. These are Peter Schreyer, the president and head of design management of Hyundai Motor Group, and Albert Biermann, the president and head of Hyundai-Kia's R&D division.

This personnel reshuffle will be the second under Chairman Chung Euisun. Last December, Chung, who took office in October 2020, conducted his first reshuffle, naming a number of executives trusted by him, including Hyundai Motor CEO Chang Jae-hoon.

Schreyer is regarded as an expert who made significant contributions to enhancing the design quality of the group's automobile brands ― Hyundai, Kia and Genesis ― to a level comparable to world-class carmakers.

Since joining the group in 2006, the ex-Audi and Volkswagen designer has been the hidden force who helped Kia achieve a major transformation in brand recognition. Schreyer applied what he calls a "tiger nose" design to the radiator grills of Kia cars, which used to receive tepid reviews from overseas critics.

Under his direction, the automotive group was able to produce numerous popular models, such as the Kia K5 sedan and Mohave SUV, as well as the Hyundai Tucson SUV, Grandeur sedan and Genesis' G70, G80 and G90 premium sedans.

Peter Schreyer, the president and head of Design Management of Hyundai Motor Group / Courtesy of Hyundai Motor Group
Albert Biermann, the president and head of Hyundai-Kia's R&D Division
The group's R&D division leader, Biermann, is also mentioned as a candidate who could leave the company. That decision depends on whether the automaker will be able to secure a successor.

The former BMW engineer joined Hyundai in 2015 and has been credited with significant improvements in the performance of Hyundai's cars. He also contributed to creating Hyundai Motor's high-performance "N" brand.

Regarding the reason behind Hyundai considering changing the two German executives, a local industry source said, "Hyundai Motor Group is highly inclined to appoint new faces at a time when the group is trying to transform itself into a mobility maker and not just an automaker."

A Hyundai Motor official said the company is expected to conduct the reshuffle this month, while declining to offer details.


Emailbaekby@koreatimes.co.kr Article ListMore articles by this reporter
 
LG
  • Woman gets 1-year imprisonment for assaulting elderly man on subway train
  • First lady thrust back into spotlight over unofficial aide
  • Seoul gov't promotes veganism to fight climate crisis
  • 'Stable environment needed to nurture Korean mathematicians': June Huh
  • Kakao falls victim to Google's in-app payment policy
  • Korea's new COVID-19 cases up for 2nd day amid resurgence concerns
  • Yoon orders military to swiftly punish North Korea in case of provocations
  • President Yoon's approval rating falls: poll
  • Court upholds ban on rallies in front of ex-president's home in Yangsan
  • Cruelty-free tourism: tour companies end programs accused of animal abuse
  • 'Extraordinary Attorney Woo' to be adapted into webtoon 'Extraordinary Attorney Woo' to be adapted into webtoon
  • [INTERVIEW] 'Money Heist: Korea' writer feels satisfied to expand series' franchise [INTERVIEW] 'Money Heist: Korea' writer feels satisfied to expand series' franchise
  • Lee Jung-jae, Jung Woo-sung reunite after 23 years for Lee's directorial debut, 'Hunt' Lee Jung-jae, Jung Woo-sung reunite after 23 years for Lee's directorial debut, 'Hunt'
  • BLACKPINK to drop new album in August BLACKPINK to drop new album in August
  • 3 black-and-white photo exhibitions offer testament to 20th-century world history 3 black-and-white photo exhibitions offer testament to 20th-century world history
DARKROOM
  • Afghanistan earthquake killed more than 1,000

    Afghanistan earthquake killed more than 1,000

  • Divided America reacts to overturn of Roe vs. Wade

    Divided America reacts to overturn of Roe vs. Wade

  • Namaste: Yogis to celebrate International Yoga Day

    Namaste: Yogis to celebrate International Yoga Day

  • Poor hit harder by economic crisis

    Poor hit harder by economic crisis

  • Roland Garros 2022

    Roland Garros 2022

The Korea Times
CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Location
  • Media Kit
  • Contact Us
  • Products & Service
  • Subscribe
  • E-paper
  • Mobile Service
  • RSS Service
  • Content Sales
  • Policy
  • Privacy Statement
  • Terms of Service
  • 고충처리인
  • Youth Protection Policy
  • Code of Ethics
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group