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| A model poses with LG Display's transparent OLED display installed at the internal entrance to the COEX convention center underground parking lot in southern Seoul, Sunday. Courtesy of LG Display |
By Baek Byung-yeul
LG Display is expanding the use of its transparent OLED displays, mainly targeting the business-to-business market to create more value with the next-generation technology, the display maker said Sunday.
LG Display commercialized 55-inch transparent OLED displays in 2019. With a transparency ratio of 40 percent, which people feel is similar to a slightly tinted window, the products are increasingly being used in the display windows of shops, subway windows and in signage. LG Display hopes that the transparent displays will also be used in self-driving cars, airplanes and home interiors.
"With our transparent OLEDs, we will continue to create innovative spatial designs and differentiated ways of delivering information," Cho Min-woo, head of the Transparent OLED Business at the company, said.
LG Display said it hopes more businesses will use the thin, lightweight and flexible displays in subways, shopping malls and other public spaces.
The display maker said that it recently provided its transparent OLED displays to an underground parking lot at the COEX convention center in southern Seoul. The parking lot is operated by Kakao Mobility, the mobility platform arm of mega tech company Kakao.
"LG Display provided 55-inch transparent OLED displays to the parking lot operated by Kakao Mobility," a company representative said. The transparent OLEDs are installed at six entrances that connect the parking lot and the convention center.
"By using the transparent OLED displays, businesses can save space in attaching display panels. By attaching panels to existing glass windows, our transparent displays provide clear image quality and improves the sense of openness," the representative added.
When visitors encounter the displays, they will see greeting messages from Kakao Mobility as well as promotional video clips of the mobility platform and direction signs.
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