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Samsung Electronics building in Seocho-dong, southern Seoul / Yonhap |
Samsung Electronics is expected to unveil its latest foldable smartphones next month with lower price tags compared with its predecessors, industry sources said Saturday.
The South Korean tech giant is expected to start sales of the Galaxy Z Fold3 at around 1.99 million won ($1,744), which is 17 percent lower than the 2.39 million won price of the previous model, according to the sources.
The price of the Galaxy Z Flip3 is also expected to be around 22 percent lower than its predecessor at 1.28 million won.
The latest strategy is apparently in line with Samsung's effort to boost sales of its foldable smartphones and gain an advantage in terms of price against its archrival Apple which is also set to unveil new models later this year.
Samsung is expected to announce the release of the two smartphones, along with other accessories Aug. 11. Apple is widely expected to introduce a new iPhone in September. (Yonhap)