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| Seen is an image for Hyundai Motor's infotainment system that uses Nvidia's technology. / Courtesy of Hyundai Motor Group |
By Baek Byung-yeul
Hyundai Motor Group is strengthening its ties with Nvidia to expand its use of the U.S. chip giant in-vehicle drive system, the company said Tuesday.
Starting from 2022, the automotive group said it will apply the Nvidia Drive connected car platform to all upcoming vehicles of its three car brands ― Hyundai Motor, Kia Motors and its luxury car brand Genesis.
Under the agreement, every new Hyundai, Kia and Genesis vehicle will come standard with the connected car platform. Nvidia Drive is a computer platform designed for cars, aimed at providing autonomous driver assistance functionality powered by deep learning technology.
Nvidia has high technological capability in artificial intelligence (AI), machine learning and graphic processing, and Nvidia Drive is able to process a large amount of data very quickly.
"With this agreement, Hyundai Motor Group will use an AI-based connected car operating system for Hyundai, Kia and Genesis cars starting from 2022. With this, we plan to offer a seamless driving experience to our customers," Hyundai said in a statement.
With the advancements of information technology, being able to deliver a connected car experience has become an important element for customers when choosing a new car. For Hyundai, beefing up ties with Nvidia is important as the U.S. company is one of the top companies in the in-vehicle chip market.
To meet customer demand, Hyundai Motor Group said the next-generation connected car system will be able to process enormous amounts of data quickly, offer a flawless connecting experience between the vehicle and surrounding infrastructure, be able to understand drivers' intentions and health condition and provide upgraded safety features.
"For Hyundai Motor Group, standardizing the high-performance, energy-efficient Nvidia Drive platform for its future models allows for a seamless and continuously enhanced in-vehicle AI user experience. Nvidia Drive includes a hardware and software stack, enabling Hyundai, Kia and Genesis IVI systems to feature audio, video, navigation, connectivity and AI-enhanced connected car services," Nvidia said.
Hyundai has been cooperating with Nvidia since 2015. The automotive group has used Nvidia's driving platform in its Genesis GV80 SUV and G80 sedan, which were launched this year.
"At Hyundai Motor Group, we're committed to delivering greater value, safety, functionality and enjoyment over the lifetime of the car," said Paul Choo, senior vice president at Hyundai Motor Group. "The Nvidia Drive platform is proven ― it is scalable, energy-efficient and has the performance to support our next generation of software-defined vehicles."
Hyundai further elaborated that it is working with Nvidia to develop an advanced digital cockpit for its future vehicles. The digital cockpit system will be able to provide various information regarding safety and convenience of drivers, it added.
