Shrimp burger ㅡ McDonald's latest million seller

By Park Si-soo

McDonald’s Korea has scored a major success with a new product.

The Deluxe Shrimp Burger reached 1 million in sales within 10 days after it hit the market on Oct. 22.

The latest burger offers whole shrimps, a feature that obviously appeals to Korean customers. It also represents a continuation of its tradition that cherishes “glocalization” by not just offering U.S. standardized burgers and other items, but also taking local taste buds into consideration.

McDonald’s has several hit products here, including the Bulgogi Burger and McSpicy Shanghai Burger, which were developed to meet the taste of customers here.

“The Deluxe Shrimp Burger is the latest in a series of products developed for Korean customers,” a McDonald’s Korea spokeswoman said. “Korea is a market with big potential. We will hold on to the localization strategy to expand our presence in Korea.”

More than 70,000 articles about the shrimp burger have emerged on major portals and social networking websites since its release, reflecting people’s increasing attention to it, she said.

“I’m very happy to see such an energetic response to our new product,” said Joh Joo-yun

,

marketing vice president of McDonald’s Korea. “We will do our best to roll out localized products that satisfy Korean customers in terms of taste and quality.”

The Deluxe Shrimp Burger will be available until Nov. 30, by which date the company will decide whether to add it to its regular menu.