The Korea Times close
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Business
  • Tech
  • Bio
  • Companies
Finance
  • Companies
  • Economy
  • Markets
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
Entertainment
& Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
Sports
World
  • SCMP
  • Asia
Video
  • Culture
  • People
  • News
Photos
  • Photo News
  • Darkroom
  • The Korea Times
  • search
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
  • The Korea Times
  • search
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
Business
  • Tech
  • Bio
  • Companies
Fri, May 27, 2022 | 06:48
Tech
Naver vows to support small businesses, content creators
Posted : 2016-04-25 18:32
Updated : 2016-04-25 18:33
Print Preview
Font Size Up
Font Size Down
Naver CEO Kim Sang-hun speaks during a press conference in Yeoksam-dong, southern Seoul, Monday./ Courtesy of Naver
Naver CEO Kim Sang-hun speaks during a press conference in Yeoksam-dong, southern Seoul, Monday.
/ Courtesy of Naver

By Yoon Sung-won

Naver said Monday it will expand its platform business to help small businesses and content creators seeking sustainability and global expansion.

The company said it has begun a project called "Flower" through which it will integrate its support for small businesses and content creators that it had been providing separately.

"Most domestic small businesses and content creators are using Naver's platform," Naver CEO Kim Sang-hun said during a meeting with reporters in Seoul, Monday. "We believe that Naver's role is to help them achieve greater success."

Kim stressed that the combined successes of smaller businesses will revitalize the Korean economy.

"We will work to bring back the vitality of our economy with the fountain effect of numerous successes by small businesses, not with the trickle-down effect of a large conglomerate," he said.

As the nation's largest web portal, Naver attracts more than 26 million visitors who enter over 300 million search queries and stream 18 million videos every day. As a business and content platform, it has 1.6 million local businesses, more than 400 professional webcomic authors, 150 web novel writers, 10,000 illustrators and 3,300 indie musicians.

By providing more support for small businesses, the company said it aims to attract more than 10,000 new small businesses to its platform every year and is optimistic that over 1,500 of them will earn more than 100 million won each in annual sales.

For small businesses, Naver said it will help them deal with complicated processes in the early stages, aiming at vitalizing startups. To this end, the company said it will encourage startups to share their business knowhow, provide proxy services for payment, delivery and other technological issues and boost their business exposure through advertising on the web portal.

For content creators, it will help them work in a sustainable environment and ultimately encourage them to go global as a way to motivate their creativity.

To do so, Naver will expand the application of its illustration content platform "Grafolio" to include not only illustrations but also photography, design, art and background music. It will also hold original content contest exhibitions to discover talented artists doing webcomics, illustrations and novels.

More importantly, the company said it will diversify the income structure of content creators by helping them connect with investors through crowdfunding and by connecting them to digital content marketplaces. Once the content creators prove successful here, the company pledged to help them make it on the global stage through marketing support.

"Though we are investing in our business, we believe it is not enough," Kim said. "Supporting small businesses and content creators will be a part of our efforts for balance and for society. These efforts will be the basis of our businesses that we will run from now on."


Emailyoonsw@ktimes.com Article ListMore articles by this reporter
 
  • Corporate sponsors in dilemma over Son Heung-min's skyrocketing model fee
  • Why doesn't US want to add South Korea to Quad?
  • Supreme Court upholds 1 1/2-yr prison term for disgraced K-pop star Seungri
  • Blackpink celebrates Queen's birthday
  • British TV presenter views 'brutal' netizens as challenge to Korean entertainment
  • Undocumented resident gets 1.5-year jail term for financing Syria-based terrorist group
  • South Korean military to start using more advanced helmets this year
  • Desperation becomes sorrow after elementary school shooting
  • Employers criticize Supreme Court ruling against peak wage system
  • [INTERVIEW] Korea should open bio-related big data to private sector
  • Webtoon 'Navillera' nominated for renowned Eisner Award Webtoon 'Navillera' nominated for renowned Eisner Award
  • Former GFriend member Yuju sings on track for drama 'Kiss Sixth Sense' Former GFriend member Yuju sings on track for drama 'Kiss Sixth Sense'
  • Tim Burton's iconic world of misunderstood misfits returns to Korea Tim Burton's iconic world of misunderstood misfits returns to Korea
  • Park Chan-wook's 'Decision to Leave' draws favorable media reviews at Cannes Park Chan-wook's 'Decision to Leave' draws favorable media reviews at Cannes
  • [INTERVIEW] 'We want to help Korean dancers build global fandoms' [INTERVIEW] 'We want to help Korean dancers build global fandoms'
DARKROOM
  • 75th Cannes Film Festival

    75th Cannes Film Festival

  • People in North Korea trapped in famine and pandemic

    People in North Korea trapped in famine and pandemic

  • 2022 Pulitzer Prize: Bearing witness to history

    2022 Pulitzer Prize: Bearing witness to history

  • Worsening drought puts millions at risk

    Worsening drought puts millions at risk

  • Our children deserve the best

    Our children deserve the best

The Korea Times
CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Location
  • Media Kit
  • Contact Us
  • Products & Service
  • Subscribe
  • E-paper
  • Mobile Service
  • RSS Service
  • Content Sales
  • Policy
  • Privacy Statement
  • Terms of Service
  • 고충처리인
  • Youth Protection Policy
  • Code of Ethics
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group