The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    INTERVIEWKorean adoptee in Germany reunites with birth family after 42 years

  • 3

    Revenge rises as key theme in K-dramas

  • 5

    Korea to start mass production of KF-21 in 2024

  • 7

    World water day

  • 9

    Sexual assaults by Korean diplomats continue despite zero-tolerance policy

  • 11

    Jeon Jong-seo discusses her first Hollywood role in 'Mona Lisa and Blood Moon'

  • 13

    Samsung, SK avoid worst-case scenario as US 'guardrails' are less stringent than feared

  • 15

    Korean pension fund hit by overseas banking crisis

  • 17

    Apple working on expanding Apple Pay service in Korea: senior executive

  • 19

    Daughter of North Korean dictator seen wearing $1,900 Dior jacket

  • 2

    Zebra captured after escaping from Seoul zoo

  • 4

    Consumers choose to travel abroad over purchasing luxury goods

  • 6

    Will exempting foreign nannies from minimum wage boost Korea's birth rate?

  • 8

    Korean firms balk at donating to fund compensating victims of Japan's forced labor

  • 10

    Yoo Yeon-seok threatens to sue people spreading accusations about him

  • 12

    Outback Steakhouse sees sales soar as it opens stores in large shopping malls

  • 14

    Main opposition leader indicted, faces calls to resign

  • 16

    Sandstorm from China forecast to push up fine dust levels in Korea

  • 18

    Childbirths sink 6% to fresh low in January

  • 20

    Retailers rush to adopt Apple Pay system

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
Issues
Branding Korea
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Fri, March 24, 2023 | 21:13
NK Damages South Korea’s Global Image
NK Damages South Korea’s Global Image
As awareness of Korea spreads around the world with the country's growing importance, so too do negative perceptions.
2009-08-25 20:35
English Key Tool for Promoting Korea Worldwide
English Key Tool for Promoting Korea Worldwide
WASHINGTON - How does one present Korea's image to the world?
2009-08-13 22:45
De-Branding Revolution for Korea
De-Branding Revolution for Korea
``Branding Korea'' is the new catchphrase for bureaucratic busybodies, PR-hustlers and advertisers. The idea is to sell Korea as a brand, like Coca Cola. Every Korean city or province is trying to come up with a catchphrase or logo that sets it above others so that it can be remembered. Some are ridiculous, many dubious, and most ineffective. Still, compelled by competition ...
2009-08-12 21:47
Lack of Information Barrier to Koreas Image Abroad
Lack of Information Barrier to Koreas Image Abroad
Korea has a lot to fascinate foreigners, but limited information in other countries sets a barrier to them being more knowledgeable about the country, the German ambassador to Korea said Thursday.
2009-08-04 20:14
Korean Hidden Champions Going Global
Korean Hidden Champions Going Global
The administration is searching for ``hidden champions,'' the little-known but powerful small firms equipped with the world's best technologies, to promote them abroad as part of a nation branding campaign, the project manager said Tuesday.
2009-04-28 17:52
Improve Korea’s Brand at Home
Improve Korea’s Brand at Home
Marketing guru Philip Kotler, in his book ``Marketing Places,'' tells us how we can gauge the success of a place's marketing efforts. ``Place marketing… succeeds when citizens and businesses are pleased with their communities, and meet the expectations of visitors and investors.'' Visitors and investors develop their image of a place from their interaction with local people a...
2008-10-30 17:20
Seoul’s Frustration With National Branding Initiatives
Seoul’s Frustration With National Branding Initiatives
For several years now, government officials have been trying to improve Korea's international reputation with overseas investors and tourists by adopting branding strategies that we more commonly associate with companies and products.
2008-10-28 18:25
Minister Says Ramsar Convention Will Spur Green Growth
Minister Says Ramsar Convention Will Spur Green Growth
Environment Minister Lee Maan-ee said the largest gathering of 2,000 environmentalists from 158 countries in Changwon today will be a major catalyst to spur sustainable ``Green Growth'' in Korea.
2008-10-27 17:47
Korea Sets Out Vision for Economic Dynamism
Korea Sets Out Vision for Economic Dynamism
Every government has its own think tank that sets the direction of national policies and addresses social and economic needs.
2008-10-23 19:22
Will Euh Yoon-dae Polish Korea’s Image Globally?
Will Euh Yoon-dae Polish Korea’s Image Globally?
Thirty to forty years ago the notion of a hotel owner receiving government assistance for the promotion of a region or a country was laughable in many countries. Today virtually every country hosts a government agency or ministry tasked with tourism promotion.
2008-10-22 19:17
 1 23
Top 10 Stories
1[INTERVIEW] Korean adoptee in Germany reunites with birth family after 42 years INTERVIEWKorean adoptee in Germany reunites with birth family after 42 years
2Korea to start mass production of KF-21 in 2024 Korea to start mass production of KF-21 in 2024
3Will exempting foreign nannies from minimum wage boost Korea's birth rate? Will exempting foreign nannies from minimum wage boost Korea's birth rate?
4Daughter of North Korean dictator seen wearing $1,900 Dior jacket Daughter of North Korean dictator seen wearing $1,900 Dior jacket
5Retailers rush to adopt Apple Pay system Retailers rush to adopt Apple Pay system
6Will Apple Pay launch boost local iPhone sales? Will Apple Pay launch boost local iPhone sales?
7[INTERVIEW] Expert pitches Laotian rural reform to solve NK's chronic food shortages INTERVIEWExpert pitches Laotian rural reform to solve NK's chronic food shortages
8[INTERVIEW] 'Welcome to world of art therapy' INTERVIEW'Welcome to world of art therapy'
9[INTERVIEW] Forbes-listed entrepreneur pursues partnerships with Samsung, LG, SK to help Ukraine INTERVIEWForbes-listed entrepreneur pursues partnerships with Samsung, LG, SK to help Ukraine
10Indonesian students advise Korean bank on entering Indonesian market Indonesian students advise Korean bank on entering Indonesian market
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group