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| Models pose for BC Card's online promotion event. Courtesy of BC Card |
BC Card has launched an online promotion offering cashback rewards for its users who order food via mobile delivery apps.
The company decided to offer the promotion via a partnership with the government, whose key task is to revive consumption during the economic doldrums induced by the prolonged pandemic.
According to the nation's largest payment processing firm, BC Card users can receive 10,000 won ($8.97), as part of a cashback benefit when they make online food delivery payments of over 20,000 won four times. Those who seek to receive the benefit need to apply for the promotion by visiting BC Card's homepage or mobile app.
To receive the benefit, BC Card users need to order food via one of 14 delivery apps operating here ― such as Coupang Eats, Yogiyo or Baedal Minjok.
The card company will also hold a special promotion until the end of June, in which it will offer mobile points or coffee coupons to those who place orders via food delivery apps. The benefit will be given to a total of 10,000 selected users, according to BC Card.
"We decided to offer these promotions in order to revitalize spending in the food service industry, which is suffering from an unexpected slump due to the prolonged COVID-19 pandemic," Seo Geo-jeong, vice president at BC Card's payment platform division, said. "We are going to keep offering a variety of promotions for small business owners in the food and beverage sector."
BC Card has recently been engaged in a series of marketing and promotional campaigns to rev up the sagging economy amid the pandemic. Earlier in May, the company launched a project to revitalize commercial areas in regions outside of the capital area.
In this project, those who make a payment via BC Card's MyTag service can enjoy cashback benefits in some designated areas ― such as some cafe streets located in the nation's southern port city of Busan.
"BC Card wants to play a part in helping support the self-employed and small business owners by launching a series of promotional events until the pandemic comes to a complete end," an official from the company said. (Advertorial)
