Hyundai Motor's initiative must be bolstered with laws and systems
Hyundai Motor has teamed up with Uber Technologies Inc. to develop a personal air vehicle (PAV) concept as a first step toward transforming itself into a "smart mobility solutions provider." Their tie-up to develop self-flying electric cars was announced at the Consumer Electronics Show (CES) in Las Vegas, Monday.
The PAV, named the S-A1, is capable of electric vertical takeoff and landing and can carry up to four passengers. It will have a low noise design and the latest internet of things (IoT) technology. It will be piloted during the early stage of commercialization, but will eventually operate as an autonomous vehicle.
As part of efforts to strengthen its vision for future mobility, Hyundai Motor suggested urban air mobility (UAM), purpose built vehicles (PBV) and hubs. "We expect UAM to be commercialized in 2028," Hyundai Motor Executive Vice Chairman Chung Eui-sun told reporters after a CES media day event.
Given looming urban congestion, the creation of an air mobility ecosystem will enable urbanites to enjoy a certain kind of freedom. Korea's largest automaker is tasked with ensuring both safety and economic feasibility while raising its technical prowess to survive the global competition and dominate the air mobility market.
The question is how the government and the political sphere can bolster Hyundai Motor's mobility plan with appropriate laws and systems. It is urgent to certify air space for personal air vehicles and build standards for technical safety. This may sound too early, given the imminent task to develop the PAV concept. But the government should join forces with lawmakers to be in sync with Hyundai Motor's innovation speed. Corporate innovation will be all but impossible if laws and systems fail to keep up with trends.
Hyundai Motor has teamed up with Uber Technologies Inc. to develop a personal air vehicle (PAV) concept as a first step toward transforming itself into a "smart mobility solutions provider." Their tie-up to develop self-flying electric cars was announced at the Consumer Electronics Show (CES) in Las Vegas, Monday.
The PAV, named the S-A1, is capable of electric vertical takeoff and landing and can carry up to four passengers. It will have a low noise design and the latest internet of things (IoT) technology. It will be piloted during the early stage of commercialization, but will eventually operate as an autonomous vehicle.
As part of efforts to strengthen its vision for future mobility, Hyundai Motor suggested urban air mobility (UAM), purpose built vehicles (PBV) and hubs. "We expect UAM to be commercialized in 2028," Hyundai Motor Executive Vice Chairman Chung Eui-sun told reporters after a CES media day event.
Given looming urban congestion, the creation of an air mobility ecosystem will enable urbanites to enjoy a certain kind of freedom. Korea's largest automaker is tasked with ensuring both safety and economic feasibility while raising its technical prowess to survive the global competition and dominate the air mobility market.
The question is how the government and the political sphere can bolster Hyundai Motor's mobility plan with appropriate laws and systems. It is urgent to certify air space for personal air vehicles and build standards for technical safety. This may sound too early, given the imminent task to develop the PAV concept. But the government should join forces with lawmakers to be in sync with Hyundai Motor's innovation speed. Corporate innovation will be all but impossible if laws and systems fail to keep up with trends.
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