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Tue, May 30, 2023 | 11:13
Tech
Samsung Electronics misses profit target
삼성 스마트폰 실적 점차 개선…갤S6 효과는 기대이하
Posted : 2015-07-07 16:46
Updated : 2015-07-07 18:45
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Employees of Samsung Electronics check the products near an advertisement of Samsung Electronics' Galaxy S6 smartphone at a Samsung Electronics shop in Seoul, Tuesday. / Yonhap
Employees of Samsung Electronics check the products near an advertisement of Samsung Electronics' Galaxy S6 smartphone at a Samsung Electronics shop in Seoul, Tuesday. / Yonhap

By Kim Yoo-chul

Samsung Electronics said Tuesday that it expects to report 6.9 trillion won in operating profit in the second quarter, down 4 percent from a year earlier.

Its sales also dropped 8.4 percent year-on-year to 48 trillion won.

Quarter-on-quarter, sales rose 1.87 percent, operating profit also jumped 15.38 percent.

In its quarterly earnings guidance, Samsung didn't open up divisional performance.

Its results fell short of market expectations. The market consensus for the operating profit was 7.1 trillion won and 52 trillion won for sales.

Analysts said weaker-than-expected sales of its premium smartphones hit the bottom line, while robust chip business helped prevent its overall profits from falling further.

Analysts expressed concerns over the drop in sales.

"The figures are not good. In particular, the fall in sales reflects the failure to sell more of its key products," said Lee Ka-keun, an analyst at KB Securities.

Lee said demand for the Galaxy S6 series remained weak against the company's earlier projections.

"Samsung shipped its smartphones below its internal expectation and that is also blamed as the reason to drag down profit in the company's component businesses," Lee said.

Weak demand for home appliances such as TVs in Europe and key emerging markets also weakened its overall results.

Samsung increased the shipments of the S6 models. However, that led to more inventory.

"The smatphone market wasn't that strong. Cheap Chinese phones increased their share and Samsung was passive to launch cash-burning promotional campaigns," said an official at Samsung.

Strong memory chip business

Samsung expects a mild recovery in the second half thanks to bullish semiconductor business.

"Samsung's semiconductor division is expected to surpass the 3 trillion won mark in operating profit during the latest quarter. This is really huge and the second half will also be good," said another Samsung official.

Samsung, the global leader in memory chips, is positioned well to benefit the most as the new order prevailed in the industry with three rational players, including SK hynix and Micron Technology of the United States.

"Set-making businesses such as mobile phones, appliances and televisions have to face fiercer competition to win more shares, meaning it's tough to achieve a higher profit margin. But for Samsung, the semiconductor business is a different story as Samsung is a dominant supplier and that guaranteed sustainable growth and sustainable profit," the Samsung official stressed.

Samsung won Apple back as one of its customers. It will sell DRAM, NAND and mobile APs to the iPhone designer and it also gets more orders from Qualcomm, Nvidia and Sony to manufacture customized chips on a contractual basis.

"Logic-chip making business will earn more profit. In DRAM and NAND chips, its efforts to migrate thinner technology will pave the way for the firm to generate more, helping the corporation boost its overall profit in the latter half," said the official.

The company also said its home appliance business division plans to sell more TVs and home gadgets in its key target markets such as Europe and China by focusing on the business-to-business (B2B) segment.



삼성 스마트폰 실적 점차 개선…갤S6 효과는 기대이하

2분기 IM 부문 영업익 3조원 미달 추정
노트5 인기가 3∼4분기 실적 좌우

삼성전자 스마트폰 사업을 담당하는 IM(IT모바일) 부문의 분기별 실적은 점차 개선되고 있으나 올해 2분기 갤럭시S6 출시 효과는 기대에 못 미친 것으로 나타났다.

삼성전자는 올해 2분기 영업이익이 6조9천억원으로 잠정 집계됐다고 7일 공시했다. 이는 전 분기의 5조9천800억원보다 15.38% 늘었지만 작년 동기의 7조1천900억원보다 4.03% 감소한 수치다.

IT 업계의 관심은 한 때 삼성전자 영업이익에서 60% 이상의 비중을 차지했던 IM 부문으로 쏠렸다.

IM 부문의 영업이익은 작년 2분기 4조4천200억원에서 3분기 1조7천500억원으로 크게 감소했다. 이후 4분기 1조9천600억원, 올해 1분기 2조7천400억원으로 완만한 회복세를 보였다.

올해 3분기 IM 부문의 영업이익은 3조원을 쉽게 돌파할 것으로 전망됐으나 4월 출시한 전략 스마트폰 갤럭시S6의 판매 실적이 기대보다 부진해 실제로는 3조원 안팎이거나 3조원에 약간 미달한 것으로 알려졌다.

이가근 KB투자증권 연구원은 보고서에서 'IM 부문은 갤럭시S6 출하량이 예상치를 밑돌아 매출액과 수익성이 모두 만족스럽지 못했다'며 '다음 분기 실적 전망에도 부담 요인으로 작용할 수 있다'고 관측했다.

전 세계적으로 스마트폰 보급률이 높아진 가운데 이제 웬만한 혁신에는 소비자들이 새 스마트폰을 구입할 정도로 매력을 느끼지 못한다는 사실을 드러낸 결과라고 전문가들은 평가했다.

출시 초기 큰 인기를 끈 갤럭시S6엣지의 시장 수요에 100% 대응하지 못한 삼성전자의 실책도 지적됐다.

이밖에 올해 상반기 중 갤럭시A, 갤럭시J, 갤럭시E 등 중저가 스마트폰을 잇따라 출시했으나 중국, 인도 등에서 경쟁업체가 다수 등장해 관련 실적도 부진했던 것으로 분석됐다.

올해 3∼4분기 IM 부문의 영업이익은 갤럭시 노트5 등 신제품 판매 성과에 좌우될 것으로 전망된다. 갤럭시S6와 파생 상품이 세계 시장에서 얼마나 꾸준히 팔리는지도 관전 포인트다.

업계 관계자는 '작년 3분기를 바닥으로 IM 부문의 실적이 점차 회복되고 있는 중'이라며 '올해 3분기 출시될 것으로 예상되는 플래그십 모델의 선전을 기대한다'고 말했다. (연합뉴스)
Emailyckim@koreatimes.co.kr Article ListMore articles by this reporter
 
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