Won Soju, the first soju made by musician/producer Jay Park was introduced on Feb. 25 at the brand's launching event held at The Hyundai Seoul in Yeouido, western Seoul.
Won Soju has 22 percent alcohol content and is sold for 14,900 won ($12.40). It is a type of distilled soju made of Korean rice.
After the one-week promotion at The Hyundai Seoul, the soju will be available on the Won Spirits website from the end of March.