The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
  • Hangzhou Asian Games
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
  • Hangzhou Asian Games
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    N. Korea holds politburo meeting to discuss Kim-Putin summit: KCNA

  • 3

    BLACKPINK's contract renewal still in limbo

  • 5

    Kim Jong-un's rejection of Russia's food assistance irritates North Korean defectors

  • 7

    INTERVIEWVirtual K-pop group MAVE: is more than just pretty pixels

  • 9

    Russia lodges protest to S.Korean envoy over Yoon's UN speech

  • 11

    Arrest warrant hearing for DPK leader Lee to be held Tuesday

  • 13

    Disney+ aims to expand investment in original Korean content

  • 15

    Appellate court upholds 9-yr prison term for man over filming, distributing sexual videos featuring women

  • 17

    Yoon signs off on plan to waive expressway tolls during Chuseok holiday

  • 19

    JSW in talks with LG Energy Solution to make EV batteries in India: sources

  • 2

    Scientists find green way to turn CO2 into fuel with sunlight

  • 4

    BTS member Suga begins mandatory military service

  • 6

    Opposition party in turmoil as leader could be arrested on Tuesday

  • 8

    Korea boosts subsidies to rev up falling EV sales

  • 10

    Foreign employees rewarded for contribution to Korea's shipbuilding industry

  • 12

    Lawmakers want to grill business tycoons over decision to rejoin FKI

  • 14

    Korea hammers Thailand to clinch men's football knockout berth

  • 16

    Hebrew University students travel to Korea to explore musical landscape

  • 18

    Gov't reviews changing description of Fukushima wastewater

  • 20

    'Songpyeon' for low-income families

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • National
  • World
  • Business
  • Lifestyle
  • Culture
  • Dear Abby
  • Editorial
  • Football Inside
  • Hackers Toeic
Sun, September 24, 2023 | 00:36
Lifestyle
2023 calendars issued by banks gain popularity
은행에서 발간하는 2023년 달력 인기
Posted : 2023-01-03 10:46
Updated : 2023-01-03 10:46
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
Shoppers pick out 2023 calendars at a bookstore in downtown Seoul, Dec. 19. Yonhap19일 서울의 한 대형서점에서 시민들이 2023년 달력을 고르고 있다. 연합
Shoppers pick out 2023 calendars at a bookstore in downtown Seoul, Dec. 19. Yonhap
19일 서울의 한 대형서점에서 시민들이 2023년 달력을 고르고 있다. 연합
By Yoon Ja-young

With the New Year coming, it is time to replace 2022 calendars and diaries with new ones. There used to be plenty of free calendars and diaries around this time of the year, but that isn't the case anymore. Calendars issued by banks, which are especially popular among Koreans, are now hard to obtain and are being traded on the secondhand markets. 새해가 다가오면서 2022년 달력과 다이어리를 새로운 것으로 대체할 때가 됐다. 일년 중 이맘 때쯤이면 무료 달력과 다이어리가 많이 있었지만 지금은 그렇지 않다. 한국인들 사이에서 특히 인기 있는 은행에서 발간하는 달력들은 이제 구하기가 어려워 중고 시장에서 거래되고 있다.

Kwon, a housewife in Busan, visited a bank branch near her home to get a New Year calendar, but instead saw a notice that they had run out of stock. "I went to another bank branch, but they said they only give it to people who have transaction records with their bank. I had to ask one of my friends whose daughter is a bank teller to get me one," she said.
부산에 사는 주부 권 모씨는 새해 달력을 받기 위해 집 근처 은행 지점을 찾았지만, 대신 재고가 다 떨어졌다는 안내문을 봤다. 권 씨는 "다른 은행 지점에 갔었지만 은행 거래 기록이 있는 사람들에게만 준다고 했다. 그래서 딸이 은행원인 친구에게 부탁해서 하나 달라고 해야 했다"고 말했다.


It was customary for companies, diverse organizations and even small businesses here to give out calendars and diaries to customers, business partners or even potential customers. They would put a lot of effort into the production of the calendars.
회사, 다양한 기관, 소기업들도 고객, 사업 파트너, 잠재고객들에게 달력과 다이어리를 배포하는 것이 관습적이었다. 전부 달력 제작에 많은 노력을 기울였었다.


The calendars often feature paintings by renowned artists, based on themes chosen by the company after much consideration. Once the calendar is chosen by the customer, it will be on the wall for the whole year, reminding the customer of the company brand every day. Bank employees go out into the streets to distribute their calendars as a part of marketing and promotional campaigns.
달력에는 한 회사가 고심 끝에 선택한 주제를 바탕으로 한 유명 화가들의 그림이 자주 등장한다. 고객이 달력을 선택하면, 달력은 1년 내내 벽에 붙어 고객에게 매일 회사 브랜드를 각인시킨다. 은행 직원들은 마케팅과 홍보 캠페인의 일환으로 달력을 배포하기 위해 거리로 나선다.


Many people thus ended up getting more calendars and diaries than they needed, and they would pick the best among them and share the extra ones with others or sometimes even discard them.
그래서 많은 사람들은 필요 이상으로 많은 달력과 다이어리를 받게 됐고, 그 중 가장 좋은 것을 골라 다른 사람들과 남는 것을 공유하거나 심지어 버리기까지 했다.


There is no such abundance anymore and chances are some people probably have to buy a calendar somewhere if they need it.
하지만 이제는 더 이상 그런 풍요로움이 없으며, 어떤 사람들은 달력이 필요할 경우 어딘가에서 사야 할 수도 있다.


The scarcity is partly due to the decrease in demand for paper calendars. Smartphones are substituting calendars and diaries. It is also because businesses are cutting down on expenses amid the economic slowdown. "One of my key customers asked if he could get some leather journals issued by my company. However, the company limited it to only one per employee," a worker of a state-run enterprise said.
어떤 면에서 달력 품귀현상은 종이 달력에 대한 수요 감소에 있다. 스마트폰이 달력과 다이어리를 대체하고 있기 때문이다. 경기 침체 속에서 기업들이 비용을 절감하고 있기 때문이기도 하다. 한 공기업 직원은 "주요 고객 중 한 명이 회사에서 발행하는 양장 다이어리를 구할 수 있는지 물었다. 하지만 회사는 직원 1인당 1명으로 제한했다"고 말했다.


2022년 12월 28일자 코리아타임스 4면 기사

KEY WORDS
■ gain popularity 인기를 얻다
■ run out of 다 떨어지다, 바닥 나다
■ customary 관습적인
■ substitute 대체하다
■ economic slowdown 경기 침체
■ leather journal 회사에서 발행하는 양장 다이어리


기사 원문 보기

 
miguel
Top 10 Stories
1Scientists find green way to turn CO2 into fuel with sunlight Scientists find green way to turn CO2 into fuel with sunlight
2Kim Jong-un's rejection of Russia's food assistance irritates North Korean defectors Kim Jong-un's rejection of Russia's food assistance irritates North Korean defectors
3Opposition party in turmoil as leader could be arrested on Tuesday Opposition party in turmoil as leader could be arrested on Tuesday
4Korea boosts subsidies to rev up falling EV sales Korea boosts subsidies to rev up falling EV sales
5Russia lodges protest to S.Korean envoy over Yoon's UN speech Russia lodges protest to S.Korean envoy over Yoon's UN speech
6Foreign employees rewarded for contribution to Korea's shipbuilding industry Foreign employees rewarded for contribution to Korea's shipbuilding industry
7Lawmakers want to grill business tycoons over decision to rejoin FKI Lawmakers want to grill business tycoons over decision to rejoin FKI
8Gov't reviews changing description of Fukushima wastewater Gov't reviews changing description of Fukushima wastewater
9'Songpyeon' for low-income families 'Songpyeon' for low-income families
10Big insurers up for sale, but financial conglomerates appear disinterested Big insurers up for sale, but financial conglomerates appear disinterested
Top 5 Entertainment News
1BLACKPINK's contract renewal still in limbo BLACKPINK's contract renewal still in limbo
2[INTERVIEW] Virtual K-pop group MAVE: is more than just pretty pixels INTERVIEWVirtual K-pop group MAVE: is more than just pretty pixels
3Hebrew University students travel to Korea to explore musical landscape Hebrew University students travel to Korea to explore musical landscape
4[INTERVIEW] Seoul's increased art market momentum brings Sotheby's back to Korea INTERVIEWSeoul's increased art market momentum brings Sotheby's back to Korea
5[INTERVIEW] 'Cobweb' director questions meaning of cinema INTERVIEW'Cobweb' director questions meaning of cinema
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group