By Cho Jae-hyon
Domino’s Pizza Korea said it will scrap the 30-minute delivery promise amid growing public criticism that the policy has put delivery drivers’ lives at risks.
“We’ve done our best to prioritize safety while carrying out the 30-minute delivery rule. But we’ve decided to end it amid growing concerns,” it said in a statement.
It is the first time in two decades that the pizza chain in Korea has decided to revoke its promise to customers that all pizzas will be delivered in less than 30 minutes after ordering.
Under the 30-minute rule, delivery men have had to drive their motorbikes fast and recklessly to avoid facing disadvantages in wages, risking their lives.
A group of civic groups have demanded that the company must put an end to the rule, threatening to launch a campaign to boycott Domino’s pizza if it would not listen to them.
The system caught the public’s attention after a 24-year-old Pizza Hut employee was in a head-on collision with a taxi in Doksan-dong, southwestern Seoul on Dec. 12.
On Feb. 13, a 19-year-old delivery man was also killed after being hit by a bus that ran the lights in Yeoungdeungpo-gu, Seoul. The rider took off in such a hurry, he didn’t check oncoming traffic.
1![[INTERVIEW] Reform, foreign talent crucial to revitalizing Korean economy: McKinsey](https://img.koreatimes.co.kr/upload/thumbnailV2/b6015d6d242a4b9399ee2ed3f94d6ba1.jpg/dims/resize/178/optimize) | INTERVIEWReform, foreign talent crucial to revitalizing Korean economy: McKinsey |
![[INTERVIEW] Allgot hits jackpot with frozen gimbap in US](https://img.koreatimes.co.kr/upload/thumbnailV2/1df9ff6b3481420ea192de6aa1d5c3ed.jpg/dims/resize/178/optimize)
![[INTERVIEW] Korea, Netherlands to sign multiple deals in chip, energy, defense on Yoon's state visit: Dutch ambassador](https://img.koreatimes.co.kr/upload/thumbnailV2/15208505b4dc4e918fb52aeecd0a840c.jpg/dims/resize/178/optimize)
![[INTERVIEW] How AmazeVR revolutionizes aespa's LYNK-POP concert](https://img.koreatimes.co.kr/upload/thumbnailV2/4431833759c44bdaa414cb314e90f2fe.jpg/dims/resize/178/optimize)
