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Sun, October 1, 2023 | 13:44
Business
McDonald's, Burger King, KFC face bleak prospects of selling Korean units
맥도날드, 버거킹, KFC 한국 지점 전망 암울
Posted : 2022-07-01 15:15
Updated : 2022-07-01 15:15
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Valuations keep falling amid rising interest rates, changing consumer tastes

금리 인상, 소비자 취향 변화 속 기업가치 지속적 하락


By Park Jae-hyuk

The Korean units of McDonald's, Burger King and KFC are facing growing skepticism over their recent attempts to find new owners for their franchises here, due to deteriorating conditions of both the fast food and financial markets.
맥도날드, 버거킹, KFC 한국 지점들이 악화된 패스트푸드 및 금융 시장 여건으로 인해 최근 한국에서 새로운 프랜차이즈 오너를 찾으려는 시도에 대해 점점 더 회의론에 직면하고 있다.


Citing increased difficulties in fundraising and a growing preference among domestic consumers for healthier foods, industry experts anticipated that potential buyers will remain reluctant to offer higher prices for the Korean operations of the U.S. fast food chains.
업계 전문가들은 자본 마련의 어려움이 증가하고 국내 소비자들의 건강식에 대한 선호도가 높아짐에 따라 잠재적 구매자가 미국 패스트푸드 체인의 한국 사업에 더 높은 가격 제시를 꺼릴 것으로 예상했다.


"Because interest rate hikes have worsened the condition of the acquisition financing market, the pool of buyers who can afford higher prices has been smaller. Their simultaneous attempts for sale will also affect their valuations," a top executive of a domestic private equity firm (PEF) specializing in food and beverage (F&B) franchise buyouts said on condition of anonymity.
식음료 프랜차이즈 인수를 전공한 국내 사모펀드(PEF) 최고경영자는 익명을 전제로 "금리 인상으로 인수금융시장 여건이 악화되면서 더 높은 가격을 감당할 수 있는 매수자 풀이 축소됐다"며 "동시 매도도 기업 가치에 영향을 미칠 것"이라고 밝혔다.


"The rising costs for ingredients and labor are huge risks, because it is difficult for fast food chains to raise prices to offset their increased costs."
"패스트푸드 체인이 증가한 비용 상쇄를 위해 가격을 인상하기가 어렵기 때문에 재료 및 노동 비용 상승은 큰 위험이다."


The M&A expert, however, added that the fast food franchisers in Korea have no choice but to attempt to sell their operations this year, so they can avoid worse market conditions next year.
그러나 이 전문가는 한국의 패스트푸드 프랜차이즈가 내년에 더 나쁜 시장 상황을 피하기 위해 올해 영업을 매각하는 것 외에 선택의 여지가 없다고 덧붙였다.


"I heard that KG Group has regretted its acquisition of KFC Korea," he said.
그는 "KG그룹이 KFC코리아 인수를 후회한다고 들었다"고 말했다.


After taking over KFC's Korean operation from a European PEF named CVC Capital Partners, KG Group has suffered from the fried chicken and hamburger franchise's snowballing losses, which resulted in a capital impairment in 2020.
KG그룹은 CVC 캐피털 파트너스라는 유럽 사모펀드로부터 KFC의 한국 사업을 인수한 후 프라이드 치킨과 햄버거 프랜차이즈의 눈덩이처럼 쌓인 손실로 2020년 자본 손실을 입었다.

KEY WORDS
■ skepticism 회의, 회의론
■ anticipate 예상하다
■ acquisition (기업) 인수
■ simultaneous 동시의
■ buyout (기업 등의) 인수
■ offset 상쇄하다
■ snowball 눈덩이처럼 커지다

기사 원문 보기


Emailywjeon@ktimes.com Article ListMore articles by this reporter
 
miguel
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