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Wed, July 6, 2022 | 00:48
Chinese tourists spend 6 times more than Japanese on shopping
중국관광객 서울서 213만원 쇼핑하고 간다…"화장품 꼭 사"
Posted : 2016-07-07 15:49
Updated : 2016-07-07 21:02
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By Kim Bo-eun

Chinese tourists spent an average of 2.13 million won ($1,845) on shopping in Korea, more than six times the amount spent by Japanese tourists (330,000 won), a survey showed, Thursday.

The Seoul Institute under the Seoul Metropolitan Government announced tourist shopping trends based on a survey of 1,045 tourists visiting Korea last December.

Foreign tourists to Seoul spent an average 1.06 million won shopping. Chinese ranked highest in terms of spending, at 2.13 million won per person, while Southeast Asians spent 790,000 won, those from Americas or Europe 660,000 won and Japanese 330,000 won.

Chinese tourists mostly shopped at duty free shops in the city whereas the Japanese preferred road shops.

Foreign tourists bought mostly cosmetics, food products and apparel, with 94.9 percent of Chinese visitors buying cosmetic products.

Skincare products such as facial masks were among "must-buy items" as the tourists believed the products were effective while reasonably priced.

Shoppers were mostly satisfied with the accessibility of shopping facilities and liked that they were able to experience Korean culture and food at traditional markets.

They also found payment methods convenient as well as the long operating hours of shops, which usually close around 10 p.m.

However, they felt the shopping facilities were crowded and they had difficulty communicating with store employees at traditional markets and discount retailers.

In addition, they felt uncomfortable due to pushy store employees forcing them to buy products.

"I had bought a similar cardigan before I purchased another one, so I asked the employee whether I could get a refund. Her face turned to stone and she said ‘no,'" a Japanese tourist in her 30s was quoted as saying on the survey.

The tourists liked Myeong-dong, because shops, restaurants and food stalls were concentrated in the district.

The Hongik University area was recognized as having a wide array of affordable fashion items for young people and offering various street performances.

Tourists said they liked to shop at stores at Dongdaemun Market because the clothes there are inexpensive and the shops offer large discounts.

However, there were concerns of counterfeit products sold in Myeong-dong and at Dongdaemun Market.


중국관광객 서울서 213만원 쇼핑하고 간다…"화장품 꼭 사"

반정화 연구위원 설문…'쇼핑액수, 일본 관광객의 6.5배'

서울을 찾은 중국인 관광객이 평균 213만원을 쇼핑에 사용하고 돌아간다는 조사결과가 나왔다. 중국인 관광객 10명 중 9명은 서울에서 화장품을 샀다.

반정화 서울연구원 연구위원은 7일 정동 배재학당 역사박물관에서 여는 '서울시 쇼핑관광 실태 및 현안점검' 포럼에서 이 같은 내용을 담은 보고서를 발표한다.

보고서는 작년 12월 서울을 방문한 외국인 관광객 1천45명을 설문한 결과를 분석했다.

서울을 방문한 외국인 관광객은 1인당 평균 106만원을 쇼핑에 쓴 것으로 조사됐다.

국가별로 보면 중국 관광객이 1인당 평균 213만원을 쇼핑에 써 가장 많은 돈을 소비했다.

중국 관광객의 쇼핑 규모는 일본 관광객(33만원)의 6.5배, 미주·유럽 관광객(66만원)의 3.2배에 달한다. 동남아 관광객(79만원)과 비교해도 2.7배나 많다.

서울 관광 목적을 묻는 말에 중국 관광객 62.2%가 '쇼핑'이라고 답했다.

동남아(26.0%), 일본(8.7%), 미주·유럽(3.1%) 등 다른 나라 관광객이 '쇼핑' 응답 비율과 비교하면 중국 관광객의 '쇼핑 사랑'은 확연히 드러난다.

중국 관광객의 94.9%는 화장품을 구매했다. 의류(59.5%), 피혁류(52.4%), 식품(48.3%), 패션잡화(34.1%) 등도 많이 샀다.

반면, 일본 관광객은 식품(84.0%)을, 미주·유럽 관광객은 의류(77.8%)를, 동남아 관광객은 식품(82.3%)을 가장 많이 샀다.

중국 관광객의 96.3%는 시내면세점에서 쇼핑했다. 이들이 시내면세점에서 사용한 돈은 1인당 평균 156만원에 달했다.



외국인 관광객은 서울에 평균 5.8일을 머물렀다.

미주·유럽 관광객이 8.3일로 가장 길고, 동남아 5.7일, 중국 5.4일이었다. 일본 관광객은 서울에 3.8일만 머물다 떠났다.

쇼핑 시설은 주로 로드샵(71.6%)을 많이 찾았고, 대형할인마트(48.2%)와 재래시장(44.7%), 시내면세점(44.0%), 백화점(40.3%)도 찾았다.

외국인 관광객들은 서울의 백화점과 시내면세점 등의 상품 품질이 뛰어나다고 평가했다. 사후면세점과 대형할인마트, 로드샵 등은 상품의 종류가 다양해서 좋다고 했다.

서울 쇼핑 시설이 접근이 좋고 쾌적한 쇼핑 환경을 자랑하지만, 사람이 많아 복잡한 것은 불만이라고 했다.

서울의 관광 경쟁 도시로는 일본 도쿄와 홍콩을 꼽았다.

도쿄는 서울보다 가격경쟁력, 쇼핑할인, 즐길거리에서 우위가 있다고 봤고, 홍콩은 의사소통과 자국과 가까운 거리를 빼면 서울이 쇼핑시설, 가격, 품질 등 모든 면에서 앞선다고 평가했다.

외국인 관광객들은 스마트폰을 이용한 정보검색에 주로 의지했고, 사후면세점, 환급절차 등에 대해선 잘 알지 못했다. 코리아 그랜드 세일, 썸머세일 등 정책도 홍보가 부족한 것으로 나타났다.

반 연구위원은 '일부 상점에서 강매 분위기가 있고, 세금환급 등에 대한 홍보와 쇼핑 품목 다변화 등이 아쉽다'면서 '품질, 가격경쟁력 등 서울의 우수한 쇼핑환경을 발전시켜 외국인 관광객 유치에 나서야 할 것'이라고 말했다. (연합뉴스)
Emailbkim@ktimes.com Article ListMore articles by this reporter
 
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