Women spend 14,000 hours lifetime on hair

British women spend an average of 14,000 hours taking care of their hair during their lifetime, that's over one and a half whole years of brushing, washing, blow-drying, straightening, curling and cutting, the Daily Mail reported.

And the reason?

To attract men. A staggering 89 percent of the women think men find them most attractive when they have a big, bouncy blow-dry; arguably the most time-consuming style.

But it seems the ideal man-pulling hair isn't an achievable everyday look, with over 30 percent of women admitting they settle for sleek and straight as their go-to do of choice.

The poll also asked where women get their hair inspiration from, and 90 percent said they look to celebrity locks.

Kim Kardashian was voted as having the best hair, garnering 36 percent of the vote, followed by Mollie King (16 percent) and Beyonce (14 percent).

Miley Cyrus' double top-notch and Britney Spears' shaved head were voted the worst celebrity hairstyles, both receiving 30 percent of the vote.

TOWIE star Lauren Pope, founder of Hair Rehab London, which commissioned the survey, said: “It's astonishing to hear how long women spend on their hair each day. Having great hair needn't take very much time.”

Celebrity hairdresser Mark Hill says this season is all about the up-do. And the good news? It is super easy to do yourself.

“A staggering 65 percent of us haven't changed our hairstyle in five years!

“A key trend for hair this season is the power-plait, and it couldn't be easier to achieve,” he said.

If that's too complicated, Mark says the sleek pony is also a hot trend this season.

He said: “Simple, sleek pony tails have been seen all over the catwalk this season.

“Release your inner supermodel with this up-do, and prove once and for all that this hair trend should no longer be banished to the gym!”

Lauren Pope has provided some nifty time-saving hair tips, to ensure you're always happy with your locks, no matter how little time you have to play with them.