The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
  • Hangzhou Asian Games
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
  • Hangzhou Asian Games
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    Scientists find green way to turn CO2 into fuel with sunlight

  • 3

    BLACKPINK's contract renewal still in limbo

  • 5

    Kim Jong-un's rejection of Russia's food assistance irritates North Korean defectors

  • 7

    Family of 5 found dead in 3 separate locations

  • 9

    INTERVIEWVirtual K-pop group MAVE: is more than just pretty pixels

  • 11

    Foreign employees rewarded for contribution to Korea's shipbuilding industry

  • 13

    Lawmakers want to grill business tycoons over decision to rejoin FKI

  • 15

    Arrest warrant hearing for DPK leader Lee to be held Tuesday

  • 17

    Appellate court upholds 9-yr prison term for man over filming, distributing sexual videos featuring women

  • 19

    Yoon signs off on plan to waive expressway tolls during Chuseok holiday

  • 2

    N. Korea holds politburo meeting to discuss Kim-Putin summit: KCNA

  • 4

    BTS member Suga begins mandatory military service

  • 6

    Xi says he will seriously consider visit to South Korea: official

  • 8

    Opposition party in turmoil as leader could be arrested on Tuesday

  • 10

    Korea boosts subsidies to rev up falling EV sales

  • 12

    Russia lodges protest to S.Korean envoy over Yoon's UN speech

  • 14

    Disney+ aims to expand investment in original Korean content

  • 16

    Hebrew University students travel to Korea to explore musical landscape

  • 18

    Korea hammers Thailand to clinch men's football knockout berth

  • 20

    Gov't reviews changing description of Fukushima wastewater

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Sun, September 24, 2023 | 12:58
Icons & influencers
(37) 'Yonsama': Korean love god captures Japanese hearts
Posted : 2012-05-30 18:35
Updated : 2012-05-30 18:35
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link

Actor Bae Yong-joon waves upon his arrival as Japanese fans gather at Tokyo International Airport in Narita on Nov. 25, 2004. Bae, a main actor of the mega-hit Korean soap opera "Winter Sonata," was on a promotion tour of Japan. / Korea Times file

Actor Bae Yong-joon leads ‘hallyu’ (Korea wave)

By Andrew Salmon

Some years ago, this writer climbed into a taxi in Seoul. As is commonly the case, the driver asked where I was from. On hearing “the United Kingdom,” he responded, “Aha! Beckham!” Then, in excellent Konglish, he continued, “U.K. — David Beckham! Korea — Bae Yong-joon!”

For a moment, I was nonplussed. I was about to respond, “No my good man, Bae is a thespian, not a footballer” when the penny dropped. Bae was to Korea what Beckham was to the United Kingdom: an international sex symbol.

While the United Kingdom has had its share of male superstars dating back to the days of John, Paul, George and Ringo and the “British Invasion,” this was a novel experience for Korea, a nation that had previously been known more for exports of supertankers than dreamboats. Moreover, Bae’s fame had ignited in — of all places — Japan, the nation that had, for most of the 20th century, had a problematic relationship with Korea.

The vehicle that conveyed Bae to super-stardom was inauspicious. “Winter Sonata” in 2002 was a do-it-by-the-numbers Korean soap opera; a “no-sex-please, this-is-pure-love” romance that plays out to the tune of syrupy ballads and features only drop-dead gorgeous actors and dreamy locations, as well as that classic (and much-used) device of the Korean melodrama, a character who loses his memory.

In short, this was no downbeat, day-to-day soap of ordinary people a la “East Enders” or “Coronation Street.” This was romantic fantasy. The series was a hit in Korea and across the region, but its real explosion of popularity — an authentic phenomenon — would come across the East Sea.

This was remarkable as relations between the two neighbors in the 1990s had been particularly prickly, with historical and territorial disputes rising again and again and again. There had been amity and cooperation — but also suspicion and competition — during the jointly hosted 2002 World Cup.

Arguably, “Winter Sonata” would do more to inch the nations closer together than the world’s most popular sporting event.



Korea conquers Japan

The show’s main fans were love-lorn Japanese housewives of a certain age. So keen on “Winter Sonata” was this sizeable population segment that the series repeated twice in the same year on NHK. Social critics, taken by surprise by its runaway success, speculated that while Japanese TV had become more sophisticated in its productions, this Korean import was a throwback to a simpler, kinder and gentler era.

A “Winter Sonata” boom resounded across Korea. Eager Japanese housewives flooded the nation on tours to visit the filming locations and, of course, drop yen in the boutiques and department stores that queued up for “Winter Sonata” stars to endorse their outlets and brands. Japanese tourist numbers surged; extra flights were reportedly scheduled to keep up with the demand.

But while Korean travel agents — not to mention canny marketers, merchants and merchandisers — raked it in, it was Bae who was the big beneficiary. In the series, he had played the lead male role, the Prince Charming. Beholding his smooth skin, gentle smile, bespectacled eyes and (not least) his carefully knotted muffler, Japanese matrons swooned en masse.

Bae’s fame rocketed. He appeared as a host on Japanese TV; he was approached to endorse products, open restaurants, pen books. At summits, he was cited and mentioned by Japanese prime ministers and Korean presidents alike. When he landed at a Japanese airport to promote another TV project, the scramble to see him was so desperate that a number of fans were injured in the crush. According to reports, Bae sportingly paid their medical costs.

Koreans had been leaned on to take Japanese names near the close of the 1910-1945 colonial era, but when Bae was re-christened “Yonsama” (“Prince Yong” after the actor’s first name) by Japanese fans, nobody minded. This was not coercion, this was an honor.

For the first time, a Korean was a sex symbol in Japan. There had been nothing remotely like it since “Rikidozan” the star of 1950s Japanese pro-wrestling. But Riki was not nearly so wholesome a figure as Bae. He was a tough guy rather than a sex symbol, and anyway, he had promoted himself as Japanese, keeping his Korean ethnic identity close to his chest. Bae had no reason to do this; he was unabashedly Korean.



Wave rolls on; Bae left behind?

The term Korean wave (“hallyu”) had been coined in China in 1999, and is generally believed to date back to the slick action blockbuster “Shiri” which came out that year. “Winter Sonata” was the first monster-hit soap opera. It would be followed by other Korean melodramas; the next biggie, which took the region by storm, would be 2003’s “Daejanggeum” (“The Jewel in the Palace”), a costume drama about a Joseon-era royal chef. From then on — and in sync with a corresponding crescendo of Korean popular music — the Korean wave surged ever onward and ever outward.

Bae spent increasing time on lucrative product endorsements, but continued to work in dramatic roles. His first major post-“Sonata” role was a departure: He appeared in (and out of) Joseon-era costume in a racy 2003 Korean remake of “Dangerous Liaisons” entitled “Untold Scandal.” The film, which was R-rated in Japan for its steamy bedroom scenes, scandalized a number of his fans, who had preferred the romantic gentleman of the soap opera to the conniving, shag-happy cad of the film.

He later appeared in the more conventional TV historical epic “King Gwanggaeto” in 2007. But no succeeding projects won the headline success of “Winter Sonata” abroad, and Bae may have been irreversibly typecast. Perhaps due to the reception to “Untold Scandal,” his 2005 movie “April Love” had been a tender “Sonata”-style love story.

While Bae’s English language website boasts of his versatility — “he always comes to us in different ways” — it prominently features love ballads and the main photos are a selection of the kind of smiling, cutesy image fans so loved from his most famous drama. According to news reports, although he can command $5 million per picture, other Korean actors can now demand double that.

His image has also been called into question. His smiling public persona was as Mr. Nice Guy, but local entertainment reporters alleged that he had a mercurial temper and was not above dishing out physical violence when displeased with managerial decisions. (His site lists his hobbies as weightlifting, hapkido and kendo.)

And he suffered from stress. Bae admitted to reporters that he was suffering a crisis stemming from his popularity. Unable to go out in public, his life was a constant shuttle between home, the office and (of course) the gym.

Yet rumors of violence did not impact his image and fears online and in popular media that he might commit suicide — the fate of one of his “Winter Sonata” co-stars in 2010 — proved happily unfounded.

Yonsama: icon

Today, the Korean wave has spread far and wide. Posters of Korean actors, actresses and musicians are plastered over the bedroom walls of teens and 20-something funksters and hipsters across Asia and beyond. It is soaps — along with K-pop — that make up the bulk of the wave; movie exports (which tend to be edgier and less formulaic then dramas and music) are a distant third. “Winter Sonata” was the first Korean super soap, Bae its superstar.

Like Beckham — who could never be described as one of the world’s greatest football players, but who has won fame as a global male fashion icon — Bae may never be recalled as one of Korea’s finest dramatic talents. However, his chiseled bod, smooth-faced good looks and dazzling smile cannot be denied. These are the assets that ensure his place in the history of pan-Asian popular culture: Yonsama was Korea’s first international sex god.

Andrew Salmon is a reporter and the author of three works on modern Korean history — “U.S. Business and the Korean Miracle: U.S. Enterprises in Korea, 1866 — the Present,” “To the Last Round: The Epic British Stand on the Imjin River, Korea, 1951,” and “Scorched Earth, Black Snow: Britain and Australia in the Korean War, 1950.”
 
miguel
Top 10 Stories
1Scientists find green way to turn CO2 into fuel with sunlight Scientists find green way to turn CO2 into fuel with sunlight
2Kim Jong-un's rejection of Russia's food assistance irritates North Korean defectors Kim Jong-un's rejection of Russia's food assistance irritates North Korean defectors
3Opposition party in turmoil as leader could be arrested on Tuesday Opposition party in turmoil as leader could be arrested on Tuesday
4Korea boosts subsidies to rev up falling EV sales Korea boosts subsidies to rev up falling EV sales
5Foreign employees rewarded for contribution to Korea's shipbuilding industry Foreign employees rewarded for contribution to Korea's shipbuilding industry
6Russia lodges protest to S.Korean envoy over Yoon's UN speech Russia lodges protest to S.Korean envoy over Yoon's UN speech
7Lawmakers want to grill business tycoons over decision to rejoin FKI Lawmakers want to grill business tycoons over decision to rejoin FKI
8Gov't reviews changing description of Fukushima wastewater Gov't reviews changing description of Fukushima wastewater
9'Songpyeon' for low-income families 'Songpyeon' for low-income families
10Big insurers up for sale, but financial conglomerates appear disinterestedBig insurers up for sale, but financial conglomerates appear disinterested
Top 5 Entertainment News
1BLACKPINK's contract renewal still in limbo BLACKPINK's contract renewal still in limbo
2[INTERVIEW] Virtual K-pop group MAVE: is more than just pretty pixels INTERVIEWVirtual K-pop group MAVE: is more than just pretty pixels
3Hebrew University students travel to Korea to explore musical landscape Hebrew University students travel to Korea to explore musical landscape
4[INTERVIEW] Seoul's increased art market momentum brings Sotheby's back to Korea INTERVIEWSeoul's increased art market momentum brings Sotheby's back to Korea
5[INTERVIEW] 'Cobweb' director questions meaning of cinema INTERVIEW'Cobweb' director questions meaning of cinema
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group