By John Redmond
The Responsible Drinking Alliance (RDA) signed a memorandum of understanding (MOU) with BGF Retail at the company’s Seoul headquarters, Wednesday, to promote programs halting underage drinking.
The RDA is an alliance formed by the European Chamber of Commerce in Korea (ECCK) and global alcoholic beverage manufacturers, to promote a responsible drinking culture in Korea.
BGF Retail is the operator of Korea’s largest convenience store chain CU.
The signing ceremony was attended by alliance representatives including ECCK President Christoph Heider, Diageo Korea CEO Cho Kil-soo, Edrington Korea Managing Director Kim Joo-ho and Heineken Korea General Manager Kylie Wallbridge, as well as managing directors of BGF Retail.
“Within the scope of this agreement, the RDA and BGF Retail have decided to create and promote campaigns and programs to prevent underage drinking, and to pursue employee training on prohibiting sales of alcoholic beverages to minors,” the group said in a statement.
“Through signing of the MOU, the RDA with BGF Retail looks forward to collaborating in underage drinking prevention campaigns through 12,000 CU convenience stores across the country.”
The ECCK is an association of European companies doing business in Korea. Representing the common voice of the European business community, the ECCK provides its members with information, communication and access pertaining to the business and regulatory environment of Korea.