Korea Times, The Trinity forge partnership to enhance ESG through arts and culture

Korea Times President-Publisher Oh Young-jin, left, shakes hands with The Trinity Director Park So-jung after signing a memorandum of understanding (MOU) on environmental, social and corporate governance (ESG) in the field of arts and culture in November. Courtesy of The Trinity

The Korea Times, Korea's longest-running English-language daily, joined hands with The Trinity, a leader in art hospitality, and signed a memorandum of understanding (MOU) in November, focusing on environmental, social and corporate governance (ESG) management with the field of arts and culture.

The Trinity, known for its blend of contemporary art content with the hospitality industry, specializes in various domains including art content creation, corporate patronage, art marketing advisory and art concierge services. This partnership aims to use the strengths of both organizations to establish a business model that combines ESG with arts and culture.

This move comes at a time when ESG strategies through arts and culture are gaining traction. The rising demand for art and the potent impact of cultural content have caught the attention of many companies. Seoul's burgeoning art scene, further energized by the arrival of Frieze Seoul and top international galleries, sets a promising backdrop for this initiative.

The collaboration is expected to bolster Korean arts and culture, enhancing brand distinction and improving the overall business environment. Additionally, it aligns with social goals by contributing to cultural infrastructure, respecting diversity and addressing local and global issues.

The Trinity has a history of integrating corporate ESG with cultural activities. Its partnerships include ties with Edelman Korea, Mondrian Seoul Itaewon, Grand Hyatt Seoul, LG Uplus and POSCO E&C, among others, through various initiatives including exhibitions, cultural content development and eco-environmental projects. The Trinity’s role in cultural diplomacy is underscored by its engagements with embassies, including the United Kingdom, the Dominican Republic and Lebanon.

Oh Young-jin, president-publisher of The Korea Times, expressed enthusiasm about the expansion of K-ESG, emphasizing the added value of art in connecting Korea with the global community.