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| Peninsula Lounge at Lotte Hotel Seoul / Courtesy of Lotte Hotel |
By Lee Hae-rin
The number of inbound travelers has grown rapidly since the government eased most travel restrictions earlier this year to boost the travel and tourism industry.
According to Incheon International Airport Corp. (IIAC), which operates the country's largest and busiest international air transport hub, the number of overseas travelers spiked to over 3.93 million in the first half of this year, more than doubling from a year ago.
Also, the airport forecasts the number of overseas travelers to reach 70 percent of the pre-pandemic level with a daily average over 85,000 during the summer peak season between July 22 and Aug. 10.
To attract tourists, Lotte Hotel Seoul presents a variety of packages with bundled services that reflect the latest lifestyle trends through the following six keywords.
Upcycling
The hotel presents the "Share Your Love: Dear. Heroes" package in collaboration with domestic social enterprise 119 Rescue Each Other (REO). The company is known for upcycling firefighters' protective gear into bags and accessories.
The package contains 119 REO's waterproof tote bag made of strong and heat-resistant fibers called aramid. The bag can also be used as a wine carrier. A portion of the proceeds from booking will be donated to help improve the working conditions of the country's firefighters.
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| A banner for the NFT art project with Koh Sang-woo / Courtesy of Lotte Hotel |
NFTs
Lotte Hotel Seoul will launch an exclusive package that combines digital assets of artwork. The limited editions of deer-themed art pieces by Korean visual artist Koh Sang-woo, who is recognized for blue-tone photographs using negative film, will be available as NFTs. The digital artwork features a blue deer and other mysterious creatures in motion with music in the background.
The package will be available in a limited quantity of 300 and includes a night at the hotel's suite, an NFT of Koh's exclusive artwork, free access to the hotel's Le Salon lounge for two people, a bottle of Moet Chandon champagne and a fruit platter.
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| Lotte Hotel Seoul's Le Salon lounge / Courtesy of Lotte Hotel |
Ladies
Lotte Hotel Seoul will offer a "Triple Day and Night in Summer" package for those seeking an indoor party venue in a group of three. The booking includes a stay in the hotel's executive tower rooms, admission to the hotel's lounge, Le Salon, and amenities featuring the French niche perfume brand Diptyque.
The hotel said the package targets female guests in their 20s and 30s who tend to rent hotel rooms to hold a private event for a small group, such as a bridal shower, in Euljiro, a trendy neighborhood near the hotel. The benefits of this package include four meals a day: breakfast, a light snack, afternoon tea and a happy hour service featuring steak, lobster and fries with unlimited drinks and beverages.
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| A suite at Lotte Hotel Seoul's EX tower / Courtesy of Lotte Hotel |
One-month stay
For those seeking a summer "workcation," working remotely while on vacation in a different atmosphere, the hotel presents the "Once in a Life" package. The one-month-long booking is the longest of its kind that the country's five-star accommodations have presented at a reasonable price.
The package includes daily room cleaning and laundry services as well as free parking, which are suitable for businesspeople. The hotel's location at the heart of Seoul in Jung District invites guests to both the central business area and the tourist region of the capital.
Cinema
Lotte Hotel Seoul presents a premium home cinema package for those seeking a private cinematic experience. In collaboration with LG Electronics, the hotel introduces suites equipped with a CineBeam laser 4K projector, which has a radiant brightness at 3,700 ANSI lumens and Real 4K UHD.
The rooms feature home projectors with the highest quality resolution, and in-room dining services including truffle-flavored popcorn, tapas and wine are available.
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| Lotte Hotel Seoul's Finger Garden Coloring Lounge / Courtesy of Lotte Hotel |
Kids
For those traveling in family units, the hotel recommends a visit to the "Finger Garden Coloring Lounge" at its main tower. The family-friendly kids lounge is equipped with kid-sized furniture, a giant teddy bear and toys.
The lounge offers creative coloring activities that can help with young guests' concentration and fine motor skills while their parents decompress. Also, it is an iconic photo spot for a family group picture.
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