KOCCA gears up for this year's Fashion KODE fashion fair

2022's S/S Fashion KODE will be held from Oct. 13 to 15. Courtesy of KOCCA

By Lee Gyu-lee

The Korea Creative Content Agency (KOCCA) is gearing up for Fashion KODE, its annual fashion fair, co-organized by the Council of Fashion Designers of Korea and hosted by the Ministry of Culture, Sports and Tourism.

The state-run agency announced Tuesday that this year's Fashion KODE for Spring-Summer 2022 has teamed up with Seoul Fashion Week's trade show to help support local fashion brands in targeting overseas markets. It has begun recruiting brands to participate in the fair, set to be held from Oct. 13 to 15, online and offline at Dongdaemun Design Plaza in Seoul.

"It is expected to be, by far, the largest-scale event of our trade fair history," the agency said in the statement.

Designer brands for apparel, shoes and other fashion items can submit applications to take part in the fair by Friday. The submitted brands will be evaluated by related experts, depending on the marketability and potential of the brand.

The selected brands will be offered opportunities to meet potential buyers both offline and online and to present their collections at Jakarta Fashion Week.

Fashion KODE started in 2013 to help local fashion designers market their brands and enter global markets.

For 2020 S/S Fashion KODE, held in October 2019, about 100 local designer brands took part in the event and succeeded in making about 1.9 billion won ($1.66 million) worth of deals with over 500 buyers.

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