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| Hana Financial Group Chairman Ham Young-joo, fourth from left, makes kimchi with other participants of an annual voluntary service campaign at the banking group's headquarters in central Seoul, Friday. The campaign traditionally starts on Nov. 11 and has resumed this year after it was suspended due to the COVID-19 pandemic. Courtesy of Hana Financial Group |
By Yi Whan-woo
Hana Financial Group has resumed an annual voluntary service campaign that has gotten bigger in terms of its scale and range of programs to reflect the firm's commitment to environmental, social and corporate governance (ESG)-oriented management better.
The campaign traditionally starts on Nov. 11, in line with Hana Financial Group's aspiration to become the nation's No. 1 banking group from its current third place.
The campaign had been suspended for past two years due to the COVID-19 pandemic.
This year, what the group calls, "all ones day," ― the 11th day of the 11th month ― campaign kicked off, Friday and is running through the next two months.
The campaign is participated by more than 350 people, including Hana Financial Group Chairman Ham Young-joo, the firm's CEOs, executives and rank-and-file employees, plus their family members.
The 2022 edition of the campaign is also joined by SK telecom and Lotte Confectionery, with the former offering a ride-hailing service using its mobile telecommunications network, and the latter providing cookies, biscuits and snacks.
The opening ceremony, Friday, took place at Hana Financial Group's headquarters in central Seoul, where the campaign theme, "joint prosperity and happiness for all," was announced.
The banking group pledged to enhance its social responsibility, while listing out the achievements that were carried out so far under its broader ESG management practices.
Among the achievements were job creation for young people and the elderly, support for small business owners, single mothers and other financially vulnerable groups of people as well as the construction of daycare centers for children.
"And hopefully all these activities for socially vulnerable people will bring a string of positive outcomes," Chairman Ham said. "Hana Financial Group will continue to make efforts for co-prosperity for all."
The opening ceremony was followed by a kimchi-making event.
Hana Financial Group employees delivered kimchi to five welfare centers afterward, using SK telecom's ride-hailing service that hires hearing-impaired drivers as a job creation project
Cookies, biscuits and snacks from Lotte Confectionary were also delivered along with kimchi.
Hana Financial Group also has launched a donation program to collect books, clothing and toys for children. Donations can be made using its mobile app, "Hana 1Q."
