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| The promotional image of "Warning of the bees," a video clip released by KB Financial Group on the occasion of the U.N.-observed World Environment Day on June 5. / Courtesy of KB Financial Group |
By Yi Whan-woo
KB Financial Group has released a video clip aimed at raising public awareness of the importance of protecting bees and the threats they face, on the occasion of the U.N.-observed World Environment Day on June 5.
Titled "Warning of the bees," the clip was also released as a part of the firm's "K-Bee Project" campaign, which it launched this spring under a broader goal supporting environmental, social and corporate governance (ESG) practices.
The five-minute clip is available on KB Financial Group's YouTube channel.
"We came up with the video message to expand a social bond concerning the importance of bees as a long-time companion of humankind and the need for a recovery of the ecological system for bees," the company said in a press release. "We hope our efforts for the good cause spread across society and that small yet critical practices to save bees are witnessed in everyday lives."
The production of the clip was coordinated by Sungshin Women's University professor Seo Kyung-duk, who is known for actively leading campaigns on a wide range of social issues.
Narrated by actress Kim Hyo-jin, the clip stresses that bees are vital pollinators of food crops, but are at risk of survival due to the overuse of pesticides, human causes of climate change and other factors.
"I decided to take part in making the clip to let our society understand the serious problem of bees being on the verge of extinction, and thus, importance of environmental protection," Suh said.
Kim said she was able to "take time to think about what I can do to save bees" through her narration.
"I will pay an interest in protecting bees from now on," she added.
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