Deloitte Korea acquires PRGATE to strengthen marketing capacity

PRGATE CEO Kang Yun-jeong, left, stands next to Deloitte Korea CEO and Country Managing Partner Hong Jong-sung at the acquisition signing ceremony held at the One IFC building located on Yeouido, Seoul, Wednesday. Courtesy of Deloitte Korea

By Anna J. Park

Deloitte Korea has officially signed earlier this week to acquire PRGATE, a local communications and consulting company with an expertise in setting up brand strategies. The move aims at strengthening its consulting and marketing capabilities so as to accelerate innovative growth potential.

PRGATE was established in 1999 by founder and CEO Kang Yun-jeong, and has been offering services to over 500 local and global companies, ranging from brand strategy, risk management and media advocacy to digital publicity. Around 60 staff members and management of the company, including Kang, will officially join Deloitte in July.

With the acquisition, Deloitte Korea aims to offer more integrated services to clients, strengthening its communication capabilities with effective campaign tools and image consulting strategies.

"Starting from the acquisition, Deloitte Korea aims to accelerate its innovative growth through aggressive management," Deloitte Korea CEO and Country Managing Partner Hong Jong-sung said. "The company plans to provide differentiated client-tailored services, reflecting the latest global trends in diverse areas of marketing, advertising and communications."

Kang also vowed to support Deloitte Korea's development into a global brand communications company.

"The main reason to join Deloitte, the world's largest professional service firm, is for the company's quantum leap," she said, adding that she would fully support Deloitte Korea's new business opportunities in corporate branding.

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