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| Orange Life CEO Lee Young-jong, right, poses with Shinhan Life Insurance CEO Seong Dae-gyu, left, and Sunfull Foundation Chairman Min Byung-chul after jointly signing an agreement in Seoul, Tuesday, to participate in the Sunfull Internet Peace Movement campaign. Courtesy of Orange Life |
By Yi Whan-woo
Orange Life and Shinhan Life Insurance have joined a campaign led by Sunfull Foundation to root out malicious comments and help improve cyber etiquette on social media, Orange Life said.
The Sunfull Internet Peace Movement campaign marks the forthcoming merger of Orange Life and Shinhan Life Insurance.
The merged insurer will be renamed Shinhan Life possibly by July.
Sunfull Foundation, a private non-profit organization, is chaired by Min Byung-chul, who is also a chair professor at Chung-Ang University.
"The campaign is expected to help employees of Shinhan Life keep in mind what it means to work in the life insurance industry and spread their good spirit across the society," Shinhan Life Insurance CEO Seong Dae-gyu said after signing an agreement on the joint campaign this week.
The CEO expressed hope that the campaign will also help the employees of the two firms to respect and care for one other based on a spirit of mutual trust.
Min voiced a similar view. "Encouraging and lauding one another at workplaces as pursued by the campaign can stimulate reconciliation in case of dispute," he said.
"Such a working environment can lead to increased productivity and sales, and in return, improve the welfare of workers."
Established in 2001, Shinhan Financial Group started with banking, securities, capital loans and investment management and expanded its scope of business later on.
It acquired Shinhan Life Insurance in 2005 and Orange Life in 2019.
Since its foundation in 2007, Sunfull Foundation has been expanding its campaign as malicious comments have grown into forms of hate speech, cyberbullying and fake news.
More than 7,000 organizations, including those abroad, have taken part in the campaign.
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