Lego's BTS Dynamite set available as of March 1

The Korea Times

The Korea Times

Entertainment & Arts

Tue, October 3, 2023 | 00:53

K-pop

Lego's BTS Dynamite set available as of March 1

Posted : 2023-02-21 14:33

Updated : 2023-02-22 15:24

Lego's BTS Dynamite set / Courtesy of Lego Korea

By Kim Se-jeong

Lego announced it will roll out a block set featuring K-pop boy group BTS, which will go on sale March 1. It will also be available at the BTS pop-up stores later in the month.

The set, featuring the seven members of the boy band and the places shown in the music video of their smash hit "Dynamite," will be available at Lego's online and offline stores. Fans can also purchase the toy at specially BTS-themed pop-up stores, scheduled to open at the Hyundai Department Store in Pangyo, Gyeonggi Province, on March 6 and the Hyundai Seoul in Yeouido, on March 7.

The set will cost 149,900 won in Korea.

"The new set embodies the band's creative forms of expression and includes the vibrant donut shop, ice cream truck and record store. Each building is fully detachable from the set, allowing for individual play and display experiences," the toy company said on its website.

The BTS Dynamite set was designed by Lego fans. "This Lego Ideas set was the brainchild of Lego fans and friends ― Josh, 20, from Indiana, and Jacob, 21, from New York. Combining their love of BTS and their passion for Lego building, they worked together to bring the set to life," according to Lego.

About the new Lego set, the Wall Street Journal wrote, "It will put the K-pop sensation's historically strong influence and marketability to the test."