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Sat, February 4, 2023 | 15:52
Shows & Dramas
Fans cash in with celebrity products
기업연봉급 '홈마'의 덕질..초상권 침해ㆍ탈세 우려
Posted : 2016-02-02 17:13
Updated : 2016-02-02 18:02
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Fans who sell goods related to celebrities and earn big money are attracting attention.


Known as a "homepage master," or "hom-ma" in Korean, the fans take pictures of their favorite star and use them to make goods such as calendars, photo albums, T-shirts, cheering props, character dolls and even underwear. They put the goods on their homepage or SNS sites for sale.

According to the Hankook Ilbo, a young woman bought a high-quality camera and computer software with her first paycheck to become a homepage master of a celebrity. She advertised online a placard designed with a K-pop boy band member's photo that she took. She received about 100 orders, making 500,000 won ($414).

Boy bands Block B and EXO and girl band Girls' Generation each have tens of Twitter followers or bloggers who are dedicated to taking photos and videos of their favorite stars and posting them online.

Girl band f(x)'s Choi Jin-ri, whose stage name is Sulli, is known for a particular homma who had been following her, taking photos and posting online

But some homma are targets of entertainment agencies that regard the fan goods as a violation of the stars' copyright. The homepage masters do not pay the agencies fees for the copyright. But the agencies cannot take any legal action because that might attract fans' criticism.

One agency told the Hankook Ilbo they could do nothing when a fan bought an airline ticket for a seat next to a celebrity and kept photographing the star.

The homma are also attracting authorities because they do not pay tax on the income from the goods. The homma who do not register their business or report their income to the government could face action for tax evasion, authorities said.


기업연봉급 '홈마'의 덕질..초상권 침해ㆍ탈세 우려

“홈페이지 마스터,” 혹은 “홈마”라 불리는 이들이 관심을 받고 있다. 자신들이 좋아하는 연예인 관련 온라인 펜페이지나 SNS 계정을 운영하면서 연예인 관련 자체 제작 상품을 직접 만들어 판매해 많게는 수천 만원 대 수입을 올리는 것으로 알려졌다.

홈마들은 직접 찍은 연예인 사진을 모은 사진책을 팔거나 연예인을 캐릭터화 해 만든 인형을 한정판으로 판매한다.

홈마들의 팽창으로 가장 심각한 것은 연예인들의 초상권 침해 문제다. 연예인 초상권은 해당 기획사에 있지만 홈마들은 자신들이 만들어 판매하는 연예인들의 초상권 사용료를 전혀 내지 않아 논란이다.

탈세 또한 이들이 시사하는 문제이다. 판매를 전문으로 하면서 최고 수천 만원의 수입을 올리고 있지만 세금은 한 푼도 내지 않고 있다.

한국일보에서 한 세무 전문가는 “일부 홈마들이 판매를 전문으로 고가의 소득을 올리면서도 사업자 등록이나 소득 신고를 따로 하지 않는 것은 명확히 탈세 범주에 해당한다”고 지적했다.
Emailaoshima11@ktimes.com Article ListMore articles by this reporter
 
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