 Promotional image for “Get It Grooming,” a new corner on beauty trend on “Homme 4.0” / Courtesy of CJ E&M |
By Noh Hyun-gi
Cable channel XTM is adding a corner on grooming to its men’s trend-watching show “Homme 4.0.” The new segment “Get It Grooming” is inspired by On Style’s “Get It Beauty.” With singer-turned-actress Eugene as the host, the women’s beauty show is responsible for increasing the sales of the numerous products it has featured.
The male version which will begin airing on April 4 incorporates many sections of the original such as blind testing for the best products in a category with a panel. Beauty expert Doh Yoon-bum will host the new spot. “Homme 4.0” focuses on fashion trends, presented by stylists Jung Yun-ki and Kim Min-joon.
The first episode will discuss identifying one’s skin type and establishing an appropriate cleansing routine.
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