Spotify launches new features 'Only You,' 'Blend'

Spotify has launched the new service, "Only You." Courtesy of Spotify

By Dong Sun-hwa

Music streaming giant Spotify has unveiled two new features to offer users a more innovative music listening and discovery experience.

The Swedish company, which started its service in Korea in February, announced Wednesday that it had launched "Only You" and "Blend" on June 2.

Spotify explained that "Only You" is an in-app experience providing personalized insights and data ― such as "Your Audio Birth Chart," "Your Artist Pairs" and "Your Dream Dinner Party ― for each user. Through this feature, users can create their unique "audio universe."

"The Only You campaign is part of our broader goal to help users find out something new or unexpected through a personalized experience that only Spotify can deliver," the company said in a statement.

Spotify's new feature, "Blend" / Courtesy of Spotify

"Blend" is another personalized feature, which enables two friends to merge their musical tastes into one curated playlist and share the music they love. It will be updated over time based on the users' daily streaming patterns on Spotify.

"We are thrilled to present Only You and Blend to our listeners and assist them to discover more entertaining ways to appreciate music, as well as share their musical tastes," a spokesperson for Spotify said.

Launched in 2008, Spotify offers over 70 million tracks and 4 billion playlists to its 356 million listeners in 178 markets and has more than a 30 percent of the global market share. In Korea, the company is competing against streaming services such as Melon, Genie and FLO, among others.

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