SuperM's online concert draws 75,000 paid viewers worldwide

K-pop boy band SuperM held its online concert "SuperM ― Beyond the Future" on Sunday (KST). Courtesy of SM Entertainment

By Dong Sun-hwa

K-pop boy band SuperM's online concert on Sunday (KST) attracted 75,000 paid viewers in 109 countries, according to the group's agency SM Entertainment.

"A popular idol band usually draws about 10,000 audience for an offline concert, but 'SuperM ― Beyond the Future' attracted 7.5 times more people, offering new growth potential for concert business," SM said Sunday.

SuperM's online concert attracted 75,000 paid viewers in 109 countries. Courtesy of SM Entertainment

While the ticket price for the seven-piece act's offline gigs in the U.S. last year was reportedly 62,000 won ($50), the price for the video on demand (VOD) this time was 33,000 won ($27). Nevertheless, SM's gross sales from the online gig is estimated to be more than 2.4 billion won ($1.9 million), considering its additional gains from selling merchandise.

Since the coronavirus (COVID-19) epidemic, singers have been live-streaming their offline performances on platforms such as YouTube to practice social distancing, but "SuperM ― Beyond the Future" was an online-customized concert in the first place.

The show made full use of Augmented Reality (AR), Live Sync Camera Walking and other technology to interact with the audience through the monitor.

The seven members ― SHINee's Taemin, EXO's Baekhyun and Kai, NCT 127's Taeyong and Mark and WayV's Ten and Lucas ― premiered "Tiger inside" with the help of AR, which realistically embodied tigers on the stage. The stars also performed their debut track "Jopping" (2019).

The two-hour performance was unveiled on Naver's V Live, as an inaugural show of "Beyond LIVE," a live concert streaming service newly launched by SM and Naver.

Other SM artists WayV (May 3), NCT DREAM (May 10) and NCT127 (May 17) will follow.

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