The Korea Times close
National
  • Politics
  • Diplomacy
  • Defense
  • Labor & Environment
  • Law & Crime
  • Health & Welfare
  • Embassy
  • Seoul & Provinces
  • Education
  • Foreign Communities
  • Obituaries
  • Multicultural Youth Award
Biz & Tech
  • Auto
  • IT
  • Game
  • Manufacturing
  • Retail & Food
  • Energy
  • Construction
  • Airlines
Finance
  • Policies
  • Economy
  • Markets
  • Banks
  • Non-banks
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
Lifestyle
  • Arts
  • Books
  • Travel & Cuisine
  • Trend
  • Fashion
  • Around Town
  • Fortune Telling
  • Translation Award
Entertainment
  • K-pop
  • K-dramas & Shows
  • Movies
  • Music
  • Performances
  • Asia Model Festival
Sports
  • Football
  • Golf
  • Baseball
  • Other Sports
World
  • Asia Pacific
  • Americas
  • Europe & Africa
  • SCMP
Video
  • On the Spot
  • Feature
  • News
Photos
  • Photo News
  • Darkroom
Community
  • The Korea Times
  • all menu
  • search
  • facebookfacebook
  • twittertwitter
  • youtubeyoutube
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
  • The Korea Times
  • all menu
  • search
  • facebookfacebook
  • twittertwitter
  • youtubeyoutube
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
Entertainment
  • K-pop
  • K-dramas & Shows
  • Movies
  • Music
  • Performances
  • Asia Model Festival
Sun, December 8, 2019 | 19:48
Movies
Interactive film 'AORB' offers viewers to choose story
Posted : 2019-07-15 17:02
Updated : 2019-07-16 10:53
Lee Gyu-lee
Mail
Print Preview
Font Size Up
Font Size Down
Nam Eun-ja, executive director of Oriental Brewery Company, speaks at a news conference on Yeouido, Friday, to promote the interactive short film 'AORB.' Courtesy of Oriental Brewery Company
Nam Eun-ja, executive director of Oriental Brewery Company, speaks at a news conference on Yeouido, Friday, to promote the interactive short film "AORB." Courtesy of Oriental Brewery Company

By Lee Gyu-lee

Korean beer brand Cass Fresh of Oriental Brewery Company launched a film in a creative format to encourage the concept of "rule breaking" among the younger generation.

The interactive film "AORB" is part of a YAASS Campaign by Cass to send the message "we support your decision."

The film title "AORB" came from "Choose A or B," encouraging indecisive young people to make choices to influence the plot, which sets it apart from other films.

"Nowadays, the younger generation is said to find it difficult to make decisions on even a tiny thing," Nam Eun-ja, the executive director of the company, said at a media showing of the film, Friday, held on Yeouido, Seoul. "They are affected by others' views or reactions rather than making their own choices when faced with decisions. This is why some call them the Maybe Generation."

The campaign intends to encourage the indecisive younger generation to challenge the existing system and make their own decisions without worrying what others would think about them.

The film's main character, played by Choi Woo-shik, escapes a fictional land in which the civilians' actions are controlled and monitored by the government. The actor deviates from the controlled community for freedom in YAASS land.

As he flees, viewers are given two actions that the actor could take. The story continues on from the actions they choose, leading to different endings.

This film is the first interactive film production in Korea. In collaboration with YouTube, the beer brand made the interactive film using YouTube's end screen feature.

A decision tree is offered at the end of a clip for the viewer to choose the next video to watch. Viewers are given two options to choose from to continue on with the story.

"It was not easy to act out different plots in a short period of time because there were multiple stories for one film," Choi said. "This was my first time filming an interactive movie and it was very interesting to work with."

Kim Tae-won, the head of industry for Google Korea, noted that this film sets off the start of YouTube content to become more interactive with viewers.

"This project creatively utilizes our end screen function and I feel this creative attempt has diversified the contents offered through YouTube," Kim said.

The film was released on Monday, through the official Cass YouTube account.


Emailgyulee@koreatimes.co.kr Article ListMore articles by this reporter








 
 
  • numberSeoul's changing face: A glimpse of the 1920-30s city
  • numberWartime documents show Japan's role in recruiting comfort women: Kyodo
  • numberIndian woman who alleged gang-rape dies after burn attack
  • numberMoon, Trump agree on need to maintain dialogue momentum over North Korea
  • numberKorean tourist injured in unprovoked knife attack in Thailand
  • numberPet-caused fires on rise in Seoul: data
  • numberFirms withdraw from China on worsening business conditions
  • numberSwine fever-infected wild boars on steady rise in Korea
  • numberSlain Maltese reporter lived in fear, family says
  • numberPearl Harbor attack brings war to Korea
  • Korean pop culture producers eyeing Southeast Asia Korean pop culture producers eyeing Southeast Asia
  • Red-hot 'Frozen 2' melts records in Korea Red-hot 'Frozen 2' melts records in Korea
  • Singer Kim Gun-mo embroiled in sexual assault scandal Singer Kim Gun-mo embroiled in sexual assault scandal
  • Actor Lee Si-eon turns to serious character in thriller film 'Killed My Wife' Actor Lee Si-eon turns to serious character in thriller film 'Killed My Wife'
  • BTS' 'Boy with Luv' most-viewed YouTube music video in Korea in 2019 BTS' 'Boy with Luv' most-viewed YouTube music video in Korea in 2019
DARKROOM
  • Global climate change: time is running out

    Global climate change: time is running out

  • CA cave fire burns more than 4,300 acres

    CA cave fire burns more than 4,300 acres

  • No money, no hope: South Korea's 'Dirt Spoons'

    No money, no hope: South Korea's 'Dirt Spoons'

  • Hong Kong democrats score historic victory

    Hong Kong democrats score historic victory

  • Halloween

    Halloween

  • About Korea Times
  • CEO Message
  • Times History
  • Content Sales
  • Media Kit
  • Contact Us
  • Location
  • Privacy Statement
  • Terms of Service
  • Mobile Service
  • RSS Service
  • Ombudsman
  • hankookilbo
  • Dongwha Group
  • Code of Ethics
Copyright