'Booty drum' strikes a chord

An audio design company in Denmark has developed a technology that helps dancers create their own beat by shaking their bottoms.

“The project explores the rich heritage of bass-driven club culture where dancing and booty-shaking are integral elements,” audio design company AIAIAI said on its YouTube channel. It also posted a video clip of how the technology works.

The video has drawn more than 350,000 viewers.

“We want to see if it’s possible to change the perception of twerking through placing it in a technology-driven, creative context and letting the ‘dance do the talking’,” the company said.