my timesThe Korea Times

Miniskirt ad causes stir with upskirt panties

Listen

American Apparel's miniskirts ad, which hardly makes viewers want to pay attention to the fashion item becasue of the model's underwear. / Courtesy of perezhilton.com

Many customers are angered at the way fashion brand American Apparel is showcasing miniskirts in a new ad release. Multiple photos seem to be more focused on a girl’s buttocks that show up when bent over than the actual skirts it actually pitches.

The ad brought blasphemies from critics that the brand apparently thinks upskirt photos will get customers to buy clothing.

People have called the images from “perverted” to “creepy” to “sexist.”

Because the pictures do a poor job of advertising what the skirt looks like, many who were offended by the ad are trying to decipher what point the ad was actually trying to get across.