By Kim Ji-soo
The World Taekwondo Federation (WTF) and the Presidential Council on Nation Branding (PCNB) agreed to further globalize taekwondo and enhance its value as one of the nation’s representative brands.
WTF President Choue Chung-won and Lee Bae-yong, chair of the PCNB, signed the memorandum of understanding Thursday in Seoul. Also attending the ceremony was WTF Secretary General Yang Jin-suk and Choi Dae-yong, assistant chairman of the PCNB.
Taekwondo, which originated in Korea as a martial art, has spread worldwide over the years and became an Olympic sport in 2000.
Under the pact, the two organizations will fully cooperate on branding projects for taekwondo and actively participate in overseas volunteer activities, especially in developing countries.
The two parties also agreed to fully cooperate to contribute to the promotion of global peace and serve the international community through taekwondo.
In addition, they agreed to jointly push other projects, if deemed necessary.
Shortly after the signing, there was a 20-minute taekwondo display by the WTF Taekwondo Demonstration Team.