Coca-Cola Korea names Lee Jun-yup as new CEO

Coca-Cola Korea has appointed former Procter & Gamble Korea Vice President Lee Jun-yup as its new chief executive, the company said Monday.

Coca-Cola Korea CEO Lee Jun-yup / Courtesy of Coca-Cola Korea

Lee brings nearly three decades of experience at P&G, where he held senior roles across sales, brand strategy and e-commerce. He began his career in sales in 1997 and later led brand strategy planning and the global customer team at P&G Korea.

Starting in 2006, he served in leadership positions overseeing brand strategy and digital commerce in key markets including the United States, Singapore and Japan. Since 2018, he had overseen nationwide sales operations as vice president of P&G Korea.

“I am honored to join Coca-Cola Korea as its CEO and will do my utmost in this role,” Lee said in a statement.