BLACKPINK’s Lisa, Bae Yong-joon and Beenzino: Why top stars choose this hidden gem in Seoul’s city center

From left, Bae Yong-joon, Beenzino, and Lisa / Xportsnews

A luxurious neighborhood in Seoul known for attracting top celebrities has been spotlighted in a recent TV broadcast.

The July 10 premiere of JTBC’s “Let’s 1 Ggi (Han-kki-hap-syo)” featured hosts Kim Hee-sun and Tak Jae-hoon alongside actor Yoo Hae-jin. As a longtime resident of Seongbuk-dong, Yoo guided viewers through his favorite local spots and hangouts, acting as a special neighborhood guide.

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Located in central Seoul, Seongbuk-dong is renowned for its serene, traditional charm despite being in the heart of the city. The area is widely recognized as a preferred residence for celebrities and high-profile individuals.

During the episode, the cast visited a real estate office to check on current property prices. According to the agent, luxury villas start at 2.5 billion won ($1.8 million), while standalone homes exceed 4.5 billion won.

When asked about maintenance costs, the agent replied, “For houses with swimming pools, it can exceed 10 million won. The issue isn’t the price of the home — it’s the cost of upkeep,” surprising the hosts.

Kim Hee-sun followed up by asking, “Don’t a lot of famous people live here?” The real estate agent named several celebrity residents, including actor Bae Yong-joon and his wife Park Soo-jin, rapper Beenzino and model Stefanie Michova, as well as BLACKPINK’s Lisa.

The agent also noted, “Shin Dong-yup used to live at Lot 330 before moving out,” further highlighting Seongbuk-dong’s status as a celebrity haven.

This article from Xportsnews is translated by a generative AI system and edited by The Korea